Curve Show Pulls in Media, Retailers

More than 380 guests turned up to see the fall collections of 35 top intimates brands modeled on a catwalk.

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Natori's lace corselet and undies underneath a floral-printed wrap.

John Aquino

CurveNY’s first Lingerie Fashion Night “In” fashion show at Tribeca Skyline Studios brought out a cosmopolitan crowd.

More than 380 guests — 200 of whom were retailers from stores such as Bloomingdale’s, Bergdorf Goodman and Barneys New York, as well as specialty boutiques including Journelle, Alla Prima and the Town Shop — turned up to see the fall collections of 35 top intimates brands modeled on a catwalk.

Also on hand at the Feb. 24 event were editors from Lucky magazine, NBC News and ABC’s “Good Morning America.”

The show, which lasted an hour and 20 minutes, featured more than 150 styles on barely-clad models that ranged from S&M-inspired bondage looks by Aubade to pretty, demure fare by Wacoal, b.tempt’d, Lou, Simone Pérèle, Eveden, Panache and Elle Macpherson. There were also lots of shapers from Leonisa, Rago and the newly launched Curvy Couture label.

Pierre-Nicolas Hurstel, chief executive officer of CurvExpo, said the runway show followed a strong turnout at both the CurveNV fair in Las Vegas and CurveNY edition in New York. Both shows were staged in February.

“For CurveNV, we featured 150 brands and welcomed 2,000 buyers on the show floor. For CurveNY, 320 brands were showcased and we hosted 2,700 buyers on the show floor,” said Hurstel, noting that the number of exhibitors and visitor attendance was on a par with 2013.

“I think that after the great progress we had in 2013 — New York was up 16 percent and Las Vegas spiked by 5 percent — 2014 reflects a consolidation and a stabilization of an incredibly qualified and qualitative attendance,” said Hurstel. “All the people on the show floor were superprofessional, working the show during the two- and three-day sessions, and they were focused on discovering new lines and brands, writing orders and enhancing their partnerships with vendors. The atmosphere at both shows was like a workshop, and was very business-oriented.”

Hurstel added that a new personal-shopper program was a “great success” with 20 appointments.


“We distributed our first selection guide that highlights the innovations of our loyal brands as well as the new, exciting brands exhibiting for the first time. We also had more than 300 entries in our ‘Love a New Brand, Open an Account, Win a Trip to Paris’ incentive, where any buyer placing an order on site with a new brand can win a trip to Paris to attend the Mode City trade fair. We offer two trips and a lot of gifts. Additionally, our online appointment booking facilitator generated 1,000 appointments at the New York show and 600 in Las Vegas,” he said.

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