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Intimate Notes: Drexel Honors Hochman…

A reception was hosted by Drexel University for Carole Hochman who received this year’s Design Achievement Award on June 6.

DREXEL HONORS HOCHMAN: A reception was hosted by Drexel University for Carole Hochman, chief executive officer and creative director of Carole Hochman Designs Inc., who received this year’s Design Achievement Award on June 6. A graduate of Drexel, the reception was preceded by a student fashion show presented by the Fashion Design and Design & Merchandising Programs at Drexel’s Antoinette Westphal College of Media Arts and Design. This year’s show was the first to be staged at the Urban Outfitters Corporate Headquarters Campus in Philadelphia.

“Everybody had to design a group of lingerie, and we donated all of the fabric,” said Hochman. “Urban Outfitters gets a lot of talented designers, and we get a lot of great intimate apparel interns.”

Out of 10 semifinalists, Kara Kelly won first prize for her design of a full-slip shaper, and received $1,000.

FREDERICK’S TAPS BAKALIC: Frederick’s of Hollywood Group Inc. has named Barbara Bakalic vice president of product development for its wholesale division.

Reporting to John Schulman, chief merchandising officer, Bakalic’s responsibilities will include developing and offering a diversified assortment of intimate apparel choices to mass retailers through brand focus, trend identification and seasonal product line development.

A veteran of product development, merchandising and sales experience for more than 20 years, Bakalic most recently served as corporate brand manager and product development director for intimate apparel and sleepwear as well as junior sportswear at Wal-Mart Stores Inc., from 2000 to 2008. Earlier, she served in product development and merchandising posts at Andover Togs/Dobie Inc. and New York Knitworks.

Thomas J. Lynch, chairman and chief executive officer, noted Bakalic’s “extensive product development, merchandising and sales experience and proven success in the intimate apparel industry, specifically the mass market, will be a great asset to us. Barbara has a strong creative vision, and we are looking forward to the impact her leadership and demonstrated ability will have on our wholesale business.”

Frederick’s of Hollywood conducts its business through two operating divisions: the multichannel retail division and the wholesale unit. The retail operation sells intimates and related products under the Frederick’s of Hollywood label, maintains 130 specialty stores nationwide, and operates a catalogue and fredericks.com e-commerce business. Exclusive product offerings include Seduction by Frederick’s of Hollywood and the Hollywood Extreme Cleavage bra. Frederick’s combined wholesale and retail sales are in excess of $200 million.