Bold graphics, bohemian looks and romantic fare fare were the leading ideas at the semiannual intimate apparel workshop at Invista Inc. in Manhattan. Previewed at Invista’s offices at 1430 Broadway, the seminar featured a video presentation of key looks from lingerie runway shows at the Mode City fair in Paris, as well as prototype styles and items designed by fashion students from Hong Kong, Milan, Leicester, England, and the Fashion Institute of Technology in New York.
This story first appeared in the November 10, 2008 issue of WWD. Subscribe Today.
The workshop, which runs through Dec. 8, features a venue that provides directional trends on fabric, fiber and color direction for retailers, manufacturers, designers, merchandisers and mills.
Displayed on mannequins embossed with articles from French newspapers, the students’ designs focused primarily on foundations created with Invista’s new Lycra 2.0 garment tape, a stitch-free, heat-activated technology that has the ability to stretch and recover shape while eliminating bulky lines created by heavy elastics. FIT’s Brandon Grimm won the Lycra 2.0 technology award in Paris in September. Mannequins also displayed foundations created by designer Joyce Baran and suppliers including Regina Miracle, Top Form, Mas Holdings and Eurojersey.
The workshop was presented by three Invista executives: Michelle Rice, global segment director of intimate apparel and swimwear; Dianne Lober, marketing communications manager, and Marie Dekens, account marketing manager of intimate apparel. In addition to Lycra 2.0 technology, the presentation included Lycra Xtra Fine fiber for “invisible, gentle support,” Lycra freshFX fabric that helps consumers “feel cool, dry and fresh,” and Lycra Black, a fiber that gives a “deeper, more pure form of black for black fabrics.” She added that Lycra Black also enhances richer, brighter shades that keep color intensity longer.
“We’ve done tremendous research in the U.K., the U.S., France and Italy,” Lobar said. “For the U.S., data found 75 percent of women would definitely buy garments with Lycra 2.0.”
Rice noted that the new band technology will “definitely play a big role in shapewear, a category with tremendous potential.” Titled “Ultra Mode,” the workshop features three themes:
• Body Geometry, which incorporates the use of the new band application that “provides enhanced comfort, fit and freedom of movement,” as well as bonded hems, seams and bands, Dekens said. This group takes its inspiration from modernistic architecture with streamlined and minimalistic looks. Key colors are black, white and gray.
• Mythical Dreams is a group that dwells on “lavishness, opulent embellishments, romance and Hollywood glam looks of the Forties,” Lober said. A lot of the glam infl uence is interpreted in a vibrant mix of patterns and fabrics, sheer illusion “mermaidinspired looks” with Lycra XtraFine fiber, and Lycra Black in rich hues of sapphire blue, royal purple and ruby red.
• The Aura group is directed at women who wear contemporary classics and want comfort and function. Rice said Lycra freshFX fabric is the “perfect fit” for this statement. Key treatments and colors include distressed washes, dark blues and smoky grays with accents of lime green and cobalt blue.