WWD.com/globe-news/intimates-activewear/isaac-mizarahi-signs-innerwear-license-5531300/
government-trade
government-trade

Isaac Mizrahi Signs Innerwear License

The collection of intimate apparel, shapewear and sleepwear will debut at retail in spring 2013.

Xcel Brands Inc. has signed a licensing agreement with International Intimates Inc. to develop, manufacture and distribute the first innerwear collection for the Isaac Mizrahi New York brand.

The collection of intimate apparel, shapewear and sleepwear will debut at retail in spring 2013.

Robert D’Loren, chairman and chief executive officer of Xcel Brands, described the licensing pact as the “beginning of an exciting collaboration.”

René Rofé, president and chief executive officer of International Intimates, said, “I’m confident we will successfully interpret Isaac’s looks into meaningful and solution-driven collections of intimate apparel, sleepwear and shapewear.”

Distribution is aimed at major department and specialty stores. Details have not been finalized.

Isaac Mizrahi, who serves as creative Director for Xcel Brands, said he takes the intimate apparel category “extremely seriously.”

“Clothes are nothing without underclothes….The first step in a woman’s wardrobe is her intimates, brassieres and sleepwear. She doesn’t make a move without those pieces,” said Mizrahi.