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In another extension of the Jessica Simpson name, the Camuto Group has signed a licensing pact with New York-based lingerie company Vandale Industries to produce a collection of intimates bearing the name of the singer-actress. Camuto holds the master license for the Jessica Simpson fashion franchise, which includes licenses for shoes, scarves, hats, hosiery, bath and body care products, and fragrance.
This story first appeared in the May 1, 2009 issue of WWD. Subscribe Today.
The collection, which will feature lingerie, sleepwear, at-homewear and daywear, will be launched at the August innerwear market. The line will be initially aimed at major department and specialty stores nationwide. Shipments will commence in January. Select international distribution will follow.
Bob Camuto, president of the Camuto Group, said, “We are extremely pleased to partner with Vandale as we continue to expand product categories to provide the Jessica Simpson consumer with a complete lifestyle brand.”
Maurice Setton, Vandale’s president, noted, “The brand has great name recognition and an outstanding assortment of product already established in the marketplace. We look forward to expanding on that.”