Jonathan Adler Enterprises has signed a license with United Legwear Co. to produce a collection of legwear for men and women.
This story first appeared in the May 6, 2013 issue of WWD. Subscribe Today.
This is the latest addition to Adler’s assortment of accessories, which includes sunglasses, handbags, scarves, wallets and belts for women as well as ties, bow ties and pocket squares for men.
A first-year wholesale sales projection was not available, but the combined men’s and women’s socks could generate sales of more than $5 million, according to industry estimates.
The licensed line of socks will roll out with a range of combed cotton crew styles for men and women that will feature a number of Adler’s well-known graphics including harlequin, chevron and Greek key patterns, as well as signature motifs such as squirrels, scooters, owls and devils. Colors will include orange, red, blue, olive, purple and gray.
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Distribution for holiday 2013 will be aimed at better department stores such as Bloomingdale’s and Neiman Marcus, specialty boutiques and 26 Jonathan Adler stores in the U.S. and one unit in London.
A line of tights for women will be introduced at a later date.
Adler said basic products such as socks “don’t have to be boring.”
“I’m obsessed with the bold patterns, colors and icons in the new [sock] collection. Each style says glamour and sophistication, all with a dash of stylish sprezzatura [a certain nonchalance],” said Adler. “I want whatever I make — from pottery, to furniture and accessories — to add style, craft and joy to people’s lives.”
Adler added, “My goal is to make the ankle the new fetish zone. I love a classic sock with a little unexpected detail on the ankle. Our socks are chic and classic with a dash of irreverence.”
Isaac E. Ash, president and chief executive officer of United Legwear Co., described Adler’s aesthetic as a “modern, joyful lifestyle that’s glamorous yet approachable.”
“It’s a natural product extension…Picture lounging on an Adler sofa, shoes kicked off and relaxing in socks that are as beautiful as the rest of the decor,” said Rita Polidori O’Brien, vice president of licensing and marketing at ULC.