La Perla will launch its first luxury bridal collection in November.
This story first appeared in the October 5, 2009 issue of WWD. Subscribe Today.
Consisting of five groups designed to create a complete bridal trousseau in white and ivory, the collection will retail from $74 for a garter to $649 for a lace robe.
Distribution is aimed at 10 La Perla boutiques in the U.S. and laperla.com at first, and will then be expanded to select Saks Fifth Avenue and Neiman Marcus stores in February. Global distribution will follow.
First-year wholesale sales in North America are projected to reach $500,000, said Suzy Biszantz, chief executive officer of La Perla North America.
Biszantz said La Perla’s customer base has “long been looking” for bridal fare.
Upscale undergarments are rendered in soft microfiber and Chantilly lace, while sleepwear is inspired by the Twenties in satin, pleated georgette and lace scalloped borders. For the contemporary bride, there also is a stretch silk georgette nightie with satin detail in short and long silhouettes.
Undergarment styles include a strapless microfiber bra with Chantilly lace band retailing for $240, with a coordinating high-waisted micro brief for $136, a micro bustier with Chantilly lace detail on a scoop back for $332 and matching undies with a Chantilly lace back for $131. Three groups include a combination of underpinnings and sleepwear styles that feature a long lace robe for $649, as well as a micro push-up bra with Chantilly lace band at $222, coordinating undies for $131 and a garter for $74. A long nightie sells for $417, a strapless micro bra with Chantilly lace-band bra goes for $240 and a satin pleated georgette short nightie with lace scallop border for $291. There is also a satin pleated and Chantilly lace push-up bra for $240 and a satin pleated thong for $86.