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LOS ANGELES — Lavit Lingerie, an intimates line based here, is expanding into the eco-friendly arena with a new bamboo offering.
This story first appeared in the December 8, 2008 issue of WWD. Subscribe Today.
The line, called Hudson, began shipping in November. It is fashioned from 100 percent viscose bamboo and
is packaged in an organic cotton bag that comes with a bamboo handle.
“We’ve always appreciated the concept of giving back,” said Vivi Baril, a partner in Lavit Lingerie, which she cofounded with her sisters, Laura Baril and Tina Baril-Goodman, in 2004. “We wanted to find ways to go green, to help save the planet, and this was a perfect thing to do.”
Hudson is comprised of three styles: a set of boyshorts with a camisole, a chemise and a pair of pants paired with a hoodie. They are primarily rendered in black, with some items trimmed in a cream tone. The hoodie-and-pants set also comes in light gray. The collection wholesales for $69 for the boyshorts-and-cami set, $71 for the chemise and $109 for the pants and hoodie.
Baril said the line has been shipped to Wynn Las Vegas, The Phoenician resort in Scottsdale, Ariz., and specialty stores such as Top Drawer in Houston.
“The trend has been very much toward loungewear, and we wanted to do something that was eco-friendly without sacrificing style or comfort,” said Baril.
She said Hudson would be expanded for spring. She and her sisters are working on creating an offering of “cute little panties” in fashion colors with lace.
“We are also choosing different colors to do the hoodies and pants in,” she said.