WWD.com/fashion-news/intimates-activewear/lighten-up-3732714/
government-trade
government-trade

Lighten Up: Debenhams’ Featherweight Bras

The British department store chain recently launched an ultralight T-shirt bra, which tips the scales at just 1.7 ounces.

Debenhams’ lightweight bras.

British department store chain Debenhams wants bras to be a less-weighty affair, literally.

The chain recently launched an ultralight T-shirt bra, which tips the scales at just 1.7 ounces. To achieve the featherlight weight, the retailer eliminated stitching in favor of bonded seaming, and worked with a thin foam for the cups. The bra retails for 18 pounds, or $29.