Mara Hoffman, the ready-to-wear and swimwear designer known for her innovative design and fearless approach to print and color, has won the title of Mercedes-Benz Presents designer this season in the swimwear category. Hoffman will showcase her collection alongside more than 30 of the industry’s most influential swimwear designers during Mercedes-Benz Fashion Week Swim at The Raleigh hotel in Miami Beach.
This story first appeared in the July 15, 2013 issue of WWD. Subscribe Today.
The Mercedes-Benz Presents program recognizes designers who demonstrate dedication to the use of quality materials, unique style and original design within their collections. Hoffman joins a prestigious list of past honorees including Vitamin A, Red Carter, Trina Turk and Luxe by Lisa Vogel.
As part of the award festivities, Hoffman will introduce a print design from her collection as the paint finish on a 2014 Mercedes-Benz E-Class Cabriolet. The convertible will drive by South Beach hot spots to give out invitations to pedestrians to attend fashion shows.
Stephanie Zimmer, manager of brand experience marketing for Mercedes-Benz USA, said, “Mara’s unique prints are unmistakable and evoke a very spirited, playful attitude much like our 2014 E-Class Cabriolet debuting this season.”
Hoffman, who launched her swim line in 2008, described her brand philosophy as “about trends, enthusiasm for color and prints and a Bohemian lifestyle. The print for the convertible is called Astro Dreamer, and it has a bit of a tribal vibe, a sort of cosmic projection with snakes. Color is our huge go-to. We never do less than 10 colors.”
The one-of-a-kind print will also debut on a limited-edition convertible top and bag for women designed by Hoffman, which will be sold at the trendy Alchemist boutique in Miami.