The Warner’s and Olga bra brands are getting a second life in the intimates arena.
PVH Corp. has signed a licensing agreement with Vandale Industries Inc. to design, produce and market women’s shapewear, sleepwear, loungewear, robes, sports bras and athleticwear for the U.S. and Canadian markets bearing the Warner’s and Olga intimates nameplates. The deal includes subbrands Simply Perfect by Warner’s, Blissful Benefits by Warner’s and Body Heaven by Warner’s.
The license runs through 2017. Deliveries of these product categories are scheduled to begin in February for spring.
Ken Wyse, president of licensing at PVH, said the licensing deal will expand product categories for both brands.
“As we begin to roll out a licensing program for our Warner’s and Olga’s brands, shapewear, sleepwear, loungewear, robes and sports bras seem to be natural extensions of the existing business. We believe Vandale is the right partner to introduce these new categories in the U.S. and Canada,” said Wyse.
Maurice Setton, president of Vandale, said, “Warner’s and Olga have been household brands for decades, and their recognizable names, products and admirable reputations will be a great asset to the launch of these new product categories. Our designers have put together collections that are functional as well as innovative, traditional yet fashion forward, comfortable, and of great quality and at a great price.”
Both the Warner’s and Olga bra brands are longtime mainstays of the department store business.