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The first licensed collection of intimate apparel and loungewear by Sanctuary Femme will launch in November.
This story first appeared in the August 6, 2012 issue of WWD. Subscribe Today.
Sanctuary Clothing, which was created in 1997 and is headquartered in Burbank, Calif., signed a licensing agreement with Los Angeles-based ESP Group Ltd., to produce and distribute the innerwear line earlier this year.
An owner of Sanctuary Clothing is Greenwich, Conn.-based Camuto Group, which acquired a stake in the company in 2008, said a spokeswoman for the Sanctuary brand.
The full collection will be unveiled at the CurveNV trade show in Las Vegas, which runs Aug. 21 to 23. Key items from the collection were previewed at the Intermezzo trade fair in May, where orders from Bloomingdale’s were confirmed, said the spokeswoman.
The intimates collection will also be shown at Sanctuary’s showrooms in Los Angeles and New York.
Categories include daywear items such as bralettes, bandeaus and boykinis, as well as tanks and slips. There also are loungewear items, including tanks and pull-on pants. Fabrications include spandex blends with polyester satin and Modal as well as nylon stretch lace. Solid colors include magenta, champagne, coral, neon yellow and gray.
Distribution is aimed at major department stores, specialty boutiques and e-commerce businesses. Suggested retail will range from $16 for undies to $78 for pajamas.
Debra Polanco, Sanctuary’s creative director, said the brand is getting into intimates because of the “importance of underpinnings, the importance of layering head-to-toe with pretty little things. ”
“Intimates is a natural evolution of our core brand,” said Polanco.
“It’s a great opportunity to expand on their already-established success and loyal audience by offering an intimates collection that reflects the line’s vintage inspired detailing and wearability,” said Paul Fitzpatrick, president of ESP Group.
A first-year wholesale sales projection was not available, but the intimates collection could generate sales in excess of $3 million, according to industry estimates.