LOS ANGELES — Jeannie Lee, designer and owner of Satine Boutique here, has created her first collection of intimates for Anthropologie, called Bacini.
This story first appeared in the December 22, 2008 issue of WWD. Subscribe Today.
The collection and brand name are coowned by Lee and Virginia Pereira. Lee designed the understated collection of bras, panties and chemises.
The designers said they took inspiration from “everything Italian,” as well as men’s wear details such as buttons and keyholes with strong vintage references. Sizes will be XS, S, M, L and XL. Suggested retail will be $18 to $88.
“Anthropologie asked us to do something with a separate identity from the other lines they carry,” said Lee, who spends time in the flea markets of Paris finding peasant tops and lace pieces for inspiration.
“We didn’t want to create something overtly sexy, but it had to be sexy because the girl or woman wearing the pieces is sexy herself,” Pereira said.
That would explain the subtle and flattering cuts in everything from silk to jersey and pointelle cottons, finished with rustic lace trim and embroidered details. Fabrics include striped silk and floral prints in a muted palette of taupe, blush and ivory.
Lee, who spent several years living in Italy before opening her five-year-old West Hollywood boutique, also designs an in-house line of dresses, pants, sweaters and outerwear. The boutique has a celebrity clientele, including January Jones, Lucy Liu, Lindsay Lohan, Nicole Richie and Christina Aguilera. Stylists such as Rachel Zoe are also fans of the high-end retail space, where lines such as 3.1 Phillip Lim and Alexander Wang are sold.
The Bocini intimates line is set to launch next month in a majority of Anthropologie’s 120 freestanding stores and the anthropologie.com
Addressing Anthropologie’s first collaboration with a specialty boutique, Wendy Wurtzberger, chief merchandising officer, said, “Jeannie has a different perspective but one that is very complimentary to Anthropologie.”
The line will also be carried in the Satine boutique on Third Street in Los Angeles. The store is set to relocate across the street from its original location in February 2009.