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Luxury loungewear, lingerie and accessories brand Skin will be making its first foray into women’s apparel.
This story first appeared in the June 7, 2013 issue of WWD. Subscribe Today.
The trendy Zen-inspired brand — which specializes in layered, soft separates that can be worn at home or as casual sportswear — will launch a capsule collection of soft, contemporary clothing in September that will be sold exclusively at 19 Barneys New York stores.
Susan Beischel, president, designer and creative director, described the 15-piece collection as “silhouettes that are slim and close to the body with some ease and relief in toppers and sweaters. This is dressed-up casual dressing composed of the perfect pant, the luxe legging, sophisticated sweats and fitted soft-stretch uptown blazers with downtown every-wear appeal.
“It’s sophisticated yet comfortable,” said Beischel. “The fabrics we make from scratch are variations of 100 percent cotton, blends of cotton Lycra spandex and alpaca wool.” All production is in Peru.
Suggested retail will be $160 to $250 for blazers, $130 to $190 for leggings and $240 to $360 for sweaters. Tops will sell for $60 to $125.
Ken Sitomer, chief executive officer of Skin and a partner in a private investment group behind the brand, said he is exploring opportunities to open a freestanding store in Manhattan in 2014, as well as licensing options and expansion in international markets.
“At the moment, we have specialty store business in Japan, Greece and Mexico, and we are in serious discussions in Europe,” said Sitomer. “We have been feverishly looking at spaces for a freestanding store in downtown Manhattan.…We are also in the process of speaking to potential licensees, but that is a matter of going through the ‘process.’ Meanwhile, our U.S. business is growing geometrically versus arithmetically with all the right stores. For innerwear, we are in approximately 45 doors of major department stores and 230 other independents.
“Our brand is definitely expanding into the sportswear arena launching with Barneys. We have developed our own sportswear fabrications, which are in the same vein as our brand DNA…sophisticated, easy care and comfortable.”
Sitomer would not give an annual sales figure, but noted that “sales have been doubling every season.”
In addition to a men’s wear license, the company is exploring the potential in the bath, body and fragrance areas.