Most Recent Articles In Intimates and Activewear
Latest Intimates and Activewear Articles
- Tyr Signs Dana Vollmer to Athlete Roster
- As Indian Innerwear Market Explodes, New Entries Arrive
- Iskra Lawrence Named AerieReal Role Model
More Articles By
What do you get when you team Sportiqe Apparel with the NBA and the Grateful Dead?
A hip line of T-shirts that meld fashion and lifestyle for sports and music fans.
Sportiqe, which specializes in bringing fashion to sports enthusiasts, will launch the first Grateful Dead by Sportiqe collection of T-shirts in mid-April on Sportiqe.com. Distribution is also aimed at major department stores and better specialty retailers.
The capsule collection is a collaboration with Grateful Dead Productions and Rhino Entertainment, a division of Warner Music Group, and the National Basketball Association.
The line for men and women will feature Grateful Dead-inspired artwork with logos from the NBA teams, which will include the New York Knicks, Los Angeles Lakers, Chicago Bulls, Boston Celtics, Brooklyn Nets, Oklahoma City Thunder and Miami Heat.
Jason Franklin, cofounder and coowner of Arizona-based Sportiqe, said the collaboration was inspired by his love of basketball and music. At age 13, Franklin watched the Lithuanian national basketball team wear Grateful Dead-inspired jerseys and warm-up apparel during the Olympics. The Lithuanian team was his second-favorite basketball team in the Olympics that year — behind the original USA Dream Team.
“This relationship with Grateful Dead Productions brings Sportiqe full circle” said Franklin. “These guys [the Dead] have fans who are quite possibly some of the most devoted music enthusiasts out there. We truly appreciate how much inspiration they offered the collection, and we believe it truly reflects their signature rocker lifestyle and look.”
David Lemieux, legacy manager for the Grateful Dead, described the collaboration as a “perfect fit.”
“We look forward to seeing this partnership flourish,” said Lemieux.
The T-shirts will retail from $35 to $45.