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Swimwear: New Lines

A look at some of the companies making their first appearances at swimshow.

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Appeared In
Special Issue
WWD Swim issue 07/09/2009

Salt: Focusing on signature button detailing, Los Angeles-based designer Layla Pakzad’s Salt Swimwear line features a laid-back California vibe. Key pieces include a one-piece that comes with or without ruffles; a bandeau top with keyhole detailing that can be worn five ways, and a sexy boyshort suit, all done in Lycra spandex. Removable covered buttons and gold embellishments provide elegant detailing without overpowering. Separates start at $36, one-pieces at $76 and cover-ups from $50 to $60 wholesale.

This story first appeared in the July 9, 2009 issue of WWD.  Subscribe Today.

Gaia Earth and Water: This year-old line of eclectic bikinis and one-pieces focuses on energetic prints such as florals, paisleys, stripes and animal patterns, all done on Colombian fabrics. The Miami-based designers, sisters Paola and Anyela Gutierrez, feature delicate, semiprecious stone detailing on styles that include a fixed halter bikini that comes in a turquoise and green paisley print; a one-piece with cutouts featuring horizontal stripes in magenta, green and white with metal rings at the sides, and a turquoise bandeau top with a magenta and yellow floral pattern and oval-shaped metallic details. Wholesale prices start at $125 up to $150.

Siyu:
Siyu, a new Spanish contemporary line of Twenties-inspired bikinis and one-pieces, uses high-end Italian fabrics and intricate detailing. Tops come in triangle, halter and bandeau styles, while bottoms come in two cuts. One-pieces remain simple, but feature plenty of cutouts in the back and boast sexy balconette tops. Each suit is offered in six prints and patterns, including irregular polkadots, rich geometric shapes, horizontal stripes and Japanese floral designs, with subtle detailing from beading, crystal, stone, wood, lace and raffia. The debut collection’s color palette centers on green, red, black and yellow, ideal for mixing and matching. Wholesale prices run $90 to $95.

Jo De Mer: Brazilian designer and former fashion editor Amalia Spinardi brings to Miami a high-end contemporary line of bikinis, one-pieces and cover-ups that focuses on a flattering fit while keeping sexiness intact. Notable looks include a Brazilian-cut bottom paired with a bandeau or triangle top, as well as an “International” style with thicker straps for more coverage and support. Many suits feature enamel embellishments on the tops and come in a variety of prints and palettes. Cover-ups include long and short caftans. The brand will also show its range of children’s swimwear. One-pieces range from $95 to $110 wholesale; bikinis run $75 to $85; cover-ups are $90 to $180, and children’s pieces run $50 to $60.

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