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WWD Intimates issue 07/26/2010


This story first appeared in the July 26, 2010 issue of WWD.  Subscribe Today.

All mixed up, banded or blocked, color combos are worked in ways that create the sleekest lingerie ever. And the more neutral, the better.



British women are the bustiest in the world, according to a study in bra sizes by Triumph International. Triumph commissioned GfK, a German market research firm, to survey 7,000 women in seven countries (1,000 per country) and found that the average British bra size is a DD cup compared with Continental Europe and Asia’s B cup, and America’s C cup. — Louise Bartlett



When 17-year-old Taylor Momsen isn’t playing Jenny Humphrey on “Gossip Girl,” she’s fronting the rock band Pretty Reckless. And if her onstage getups are any indication, she’s shedding her teen-queen image along with her clothes. Grungy dishabille is Momsen’s preferred performance look, typically pantless with tattered corsets worn over black garters and stockings, which calls to mind the fallen baby-doll style Courtney Love originated with Hole right around the time Momsen was born. — Jessica Iredale



Japanese designer Une Nana Cool wants to put a rainbow in women’s undies drawers.


A subsidiary of Wacoal, Une Nana Cool’s latest line, launched for fall, is called Fun Fun Week, a series of bras in seven colors, one for each day of the week. The bras, which only come in three sizes and are wireless, are made with a single front panel of stretch polyester and gel padding that adapts to women’s changing sizes.


Customers can customize their underwear with about 100 different appliqué patches, including animals such as squirrels and monkeys, that sell for 105 yen to 210 yen, or $1.20 to $2.40 at current exchange.


Une Nana Cool has 37 stores in Japan and 20 elsewhere in Asia. — Kelly Wetherille


Lingerie Maker Triumph International Japan is known for its wacky innovations in innerwear, such as bras that play Mozart music or that are made from recycled plastic drinking bottles. Its latest invention is more agricultural in nature: bras that turn into rice planters. The Grow-Your-Own Rice Bra features cups that turn into a small planter when snapped together. Removable pads in the cups become sun- blocking arm covers, and the lingerie set includes a hose that doubles as a belt, rice seeds and a bag of soil. If it sounds too weird to wear, that’s precisely the point. The one-off item is not actually for sale, but rather the company’s latest buzz-generating effort, past examples of which include WorldCup-andOlympic- themed intimates, a bra made from the same materials used in NASA space suits and a bra set that doubles as a putting mat. Talk about getting it in the cup. — K.W.



Christine Benidt, founder and president of Bristols 6, the Venice, Calif.-based company known for fashion solutions such as styling tape and nipple covers, is branching into intimates with the line Niks.


Short for knickers and also the word “skin” spelled backward, Niks, which will make its debut for holiday, is a sportswear-inspired lingerie line that puts comfort first.


“I’m not a traditional lingerie lover,” says Benidt, who designed with an eye toward ready-to-wear trends. Reversible bra tops and bandeaux, cropped tanks and camis, drawstring shorts and underwear bottoms are done inItalianstretchjacquard, laser-cut lace, supersheer ribbed Modal, stretch sequin knits and wet-look jersey. The line is priced between $16 and $32 at wholesale. — Marcy Medina

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