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American Eagle Is Going to the Dogs for Charity

The teen retailer has a matching apparel line for dogs and their owners.

A Shih Tzu wearing sunglasses and a Pomeranian in a cotton striped shirt are mirroring the canine version of what their owners might be wearing in a new matching apparel line from American Eagle Outfitters Inc. called American Beagle Outfitters.

The line, which also has a charitable element benefiting the American Society for the Prevention of Cruelty to Animals, will be ready for stores for spring 2014. The collection features slimming doggy jeggings, fur-friendly bikinis and accessories to express the style of every pooch, big or small. The looks match the offerings for the dogs’ owners.

The collection can be previewed at http://www.ae.com/dogs, and currently feature denim to tees to swim products. Consumers  can sign up for a waitlist and then receive 20 percent off American Eagle purchases, with $1.00 per order benefiting the ASPCA. American Eagle said it aims to donate up to $100,000 towards the cause.

Preston Konrad, American Eagle’s style director, said, “Your dog’s style is another form of expressing your own, and we are thrilled to bring American Eagle fashionable looks to our pups with the debut of American Beagle Outfitters.”