Brand: Dondup DQueen and DKing
This story first appeared in the January 9, 2012 issue of WWD. Subscribe Today.
The story: Italian apparel and denim brand Dondup has signed a licensing agreement with manufacturing company Altana for the production and worldwide distribution of its children’s wear lines. Each designed by the fashion house’s creative director, Manuela Mariotti, DQueen and DKing deliver cool clothes for girls and boys from four to 14.
The look: DQueen shows contemporary outfits embellished with ultrafeminine details, such as silk inserts, sequins and gold embroideries, in natural tones with powder pink shades. For boys, DKing pairs slim pants with sporty parkas or more classic duffle coats and peacoats.
Noteworthy: The high quality of the fabrics, which are treated to show the company’s iconic “vintage luxury” effect.
Brand: Dimensione Danza Sisters
The story: Milan-based activewear company Dimensione Danza is gearing up to introduce its Sisters collection at Pitti Bimbo. Produced by Florence manufacturer Maglificio Simon, it offers a complete wardrobe for girls ages 18 months to 12 years old.
The look: In line with Dimensione Danza’s main collections, which draw inspiration from the world of dance, Sisters offers fashionable yet comfortable pieces, from practical sweat suits and baggy cotton pants to glamorous frilled jackets and bubble dresses. To complete the look, sporty bags are embellished with heart-shaped appliqués, sequined headbands and two-tone scarves.
Noteworthy: The multicolored glittering star logo, a symbol of good luck for future ballet or show business stars.
Brand: Maison Gabrielle Lemaitre
The story: When she started her own business in 2009, Audrey Gayno-Amédro went back to her roots, baptizing her company Maison Gabrielle Lemaitre in honor of her grandmother, a French couturier. The luxury brand also produces furniture for children. Its apparel is focused on pajamas for boys and girls from infancy to age eight, priced from 64 to 142 euros ($83 to $184).
The look: Girls’ wear features sophisticated and ultrafeminine Marie Antoinette-inspired two-piece pajama sets and nightdresses with short lace sleeves, or Pierrot-themed styles. Boys play the part of businessmen in elegant polka-dot dressing gowns with silk lapels, or lieutenant generals with shoulder patches on their nightwear.
Noteworthy: The company’s eco-friendly approach. Maison Gabrielle Lemaitre uses only natural materials, such as organic cotton or wood from Bourgogne and Franche-Conté, which are treated with traditional methods. To reduce pollution from long-distance shipping and develop the local business at the same time, the company manufactures everything in France.
The story: Founded by Federico Zannini and his wife, Lorella Manicardi, in 2005, the women’s apparel label Jucca is set to hit the children’s arena with a collection for girls four to 14 years old.
The look: Contemporary and versatile pieces that can be mixed via layering. The lineup includes silk dresses matched with knitted sweaters and cardigans featuring silk and chiffon details. The bright color palette consists of timeless tones that are never season specific, such as pink, brick red and teal. The average price is around 90 euros, or $116.
Noteworthy: Jucca kids’ wear is manufactured in Italy by Junior G, which already produces children’s lines for brands including Brooksfield, Energie and Miss Sixty.
The story: Well-dressed tots can add to their accessories wardrobe with a piece of the Fendi legacy. The Roman fashion house has teamed up with Italian manufacturer Inglesina to launch an accessories line for infants.
The look: Strollers, prams and baby carriers in cream, mahogany and blue tones are embellished with the Rome-based company’s double-F logo.
Noteworthy: Italian company Simonetta, which already produces Fendi children’s wear collections, will distribute the line.