NEW YORK — Vince, the contemporary sportswear brand, has signed a licensing agreement with Tawil Associates here to produce and market Vince children’s wear. The first collection will be for fall 2014 selling.
This story first appeared in the June 28, 2013 issue of WWD. Subscribe Today.
The line will draw on signature styles from Vince ready-to-wear, featuring clean and comfortable silhouettes. Vince kids will be available for girls and boys and will target such stores as Neiman Marcus, Saks Fifth Avenue, Bloomingdale’s and Nordstrom, as well as select Vince specialty stores and vince.com. The line will retail from $39 to $289. Vince Girls will be carried in sizes 4 to 14, and boys in sizes 4 to 16, with infant/layette sizing to be introduced in 2015.
“Vince customers have a very strong affinity for the brand, and we’re excited to be offering these casual yet contemporary looks for their children. We see a clear opportunity in the market for cool kids’ clothes that embody the Vince brand DNA and look forward to translating Vince ready-to-wear to the world of kids,” said Edward Tawil, chief executive officer of Tawil Associates, which also makes children’s clothing for Juicy Couture, Seven For All Mankind, Absorba, Buffalo by David Bitton and Disney.
The Vince children’s wear collection will be housed in its own showroom at 112 West 34th Street, 20th floor. The line will be shown to retailers beginning next January. The company declined to give first-year volume projections.
Jill Granoff, ceo of Vince and Kellwood Co., called the children’s wear license “a critical step forward as we develop Vince into a global lifestyle brand.”
This is the second licensing agreement for Vince. Last year it signed a footwear deal with Brown Shoe. Fall 2013 marks the first full year at retail for the footwear collection.