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Bridal News: Swarovski Elements and Vera’s New Digs

Crystallized Swarovski Elements has partnered with designers for the book ?Unbridaled: The Marriage of Tradition and Avant Garde.?

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ALL THAT GLITTERS: Crystallized Swarovski Elements has partnered with fashion, accessories and tabletop designers for “Unbridaled: The Marriage of Tradition and Avant Garde,” a tome devoted to bridal designs, with a U.S. launch set for mid-October. John Galliano, Vivienne Westwood, Phillip Lim and Vera Wang are among those who have created pieces using Crystallized Swarovski Elements to showcase bridal fashion. Entries include a dazzling Galliano gown and accessories from the likes of Stephen Jones and Jimmy Choo.

This story first appeared in the October 14, 2008 issue of WWD.  Subscribe Today.

Crystallized Swarovski Elements is a new product brand for loose Swarovski crystals. To mark the launch, contributors to “Unbridaled” will fete the book and unveil a wedding exhibition Wednesday at the Rockefeller Center’s rooftop garden in New York at an event hosted by Nadja Swarovski, a yet-to-be-named special guest and event designer Preston Bailey. More than 100 designers, including some who specialize in floral arrangements, stationery and even pastry, pitched in for the book, which is being sold at assouline.com.

Select pieces featured in the book will be displayed in a suite during the Wedding Channel Couture show at the InterContinental-Barclay Hotel from Oct. 18 to 20. Swarovski plans to use the suite to show how crystal is used within the bridal industry.

— Caroline Tell

VERA’S NEW DIGS: Vera Wang is heading downtown and plans to open her first freestanding store for her ready-to-wear and Lavender labels. The boutique is expected to open at 158 Mercer Street next month. The designer also has plans to open two stores in Los Angeles. One will be for rtw and bridal, and the other will be dedicated to the Lavender label. Both stores are planned for Melrose Avenue and are slated to open in March.

— R.F.

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