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While basic black has its place in fashion, bright colors are still en vogue for now and fall.
Color was a major trend at the Moda Manhattan and Fame shows last month at the Jacob K. Javits Convention Center and Pier 94 in New York.
Britton Jones, president and chief executive officer of BJI Fashion Group, said of the Moda and Fame shows that many exhibitors had exceeded their early fall sales goals. The shows “experienced a renewed vitality, as evidenced by a 9 percent increase in attendance over February 2013,” Jones said.
Gary Margulies, the sales representative for Katherine Barclay, said cobalt blue and dark forest green were key colors showing for the fall palette. Novelty trims were also being featured for the fall line. The average wholesale price for tops and sweaters was $59, with outerwear higher at $109 to $129.
At Mitchies Matchings, it was mostly about brightly colored rabbit and fox fur options, such as in hats and removable neck collars and snap cuffs. The bright hues were popular a year ago too, but this year many shades morphed into their fluorescent counterparts. According to owner Mitch Fazekas, matching sets of collars and cuffs are used to accessorize dresses and sweaters. Colored beanies were showcased for fall, ranging between $50 to $75 wholesale.
Ellis Oppenheim, the representative for Piaffe Professional, said hand-painted silks in bright colors for tops, dresses and jackets were favored by buyers. Dresses from its Simply Silk line wholesaled for $74, while jackets were $32.
Piaffe, which also represents the Stillman Studio line, was showing a popular mixed-media jacket at $140 wholesale, featuring leather in bright solids combined with sheer black panels.
Suzan Kim, the designer for Stillman, thought traffic was slightly off compared with a year ago. Others who were milling around said one reason it appeared that way was that some buyers, while eyeing what might be interesting for down the road, were more intent on placing orders for immediate deliveries.
At Fame, John Kim, the sales representative for Renée C, said rayon-polyester dresses were popular among teen buyers. The dresses, which wholesale for $24.75, were in brightly colored combinations that seemed more appropriate for spring and summer. The casual tops this season featured more prints than in prior shows, and were popular among buyers. He said pinks, green and navy were the colors of choice for spring, while peaches and pinks seemed to be the shades for summer.
“We had really good orders placed,” he said, noting that the orders were for spring deliveries to ship in March and April.
Gabby Tamayo, the vice president of sales at Orion, was showing buyers cashmere and silk knits that wholesaled for between $35 and $75. There was a sweater coat wholesaling at $75, and while it seemed to be for an older consumer, Tamayo said the junior contemporary line targets women from their early 20s to their late 40s.
“The traffic was good,” she said, although noting that it could have been better. That’s in part because, while she had buyers who left their business cards, many seemed to be browsing to see what was available and not really placing orders just yet.
At Freeway, Brian Bae, the sales representative, said there was a lot of color for spring, particularly for tunic tops and skirts that wholesaled for between $15 and $60. He said the booth was really busy on the first day of the show, with many buyers placing orders, but then traffic tapered off slightly on the second day of the show.
Located at a separate spot within the Javits Center was the first edition of Edit, the latest show sibling showcasing women’s contemporary fashion and accessories at the premium to luxury price points. Rather than booths lined up row by row, the Edit venue featured an open gallery setting for about 30 brands.
“The first buyer in the door was from one of the most respected specialty stores in the country, and the last was the handbag buyer from one of the leading department stores. We always knew that international buyers would be a driving force at Edit, and this was confirmed by over 20 percent of Edit’s total attendance being international, led by Japan and Canada,” BJI’s Jones said.
Karl Donoghue, the designer at Karl Donoghue London, was showing a colored shearling vest that wholesaled for $528. “For accessories, colored shearling is popular,” he said. Shearling coats in the collection wholesale for $1,345. The firm has been in existence for 19 years. Its first account, in 1997, when the collection landed in the U.S., was at Barneys New York, according to Donoghue.
Tony Drockton, the rep for Hammitt, was showing the popular handbags and cross-body styles that he said consumers have been gravitating toward. The Fets bag, a double-handled bag slightly smaller than a satchel silhouette, wholesaled for $285, and is now available in black and cognac. Most of the leather bags wholesaled for between $185 to $315. The bags sell at high-end boutiques and stores, such as Henri Bendel, Drockton said.
Goyo Cashmere, from Mongolia, featured cashmere-alpaca blends for sweaters and knitwear. Those blends wholesaled for between $100 and $330, while the cashmere-silk blends were between $100 and $300.
Mandakh Orgil, the agent for Goyo, said the company has been in existence for 20 years. It sells men’s, women’s and children’s apparel. Goyo was showing the line that will be available for the July-August-September delivery time period. According to Orgil, rosy blush, green and blue are the colors being highlighted for the fall collection. He also was showing the line’s “textile cashmere,” special knits that wholesaled for between $600 and $1,000 and featured weaved patterns.
Alexander Inn, the director at Angelys Balek, said traffic at Edit was good for a first-time show. His firm’s collection included an emerald green sequined fish-scale dress that wholesaled for $630, and a black polyester faux fur coat that wholesaled for $520. While the collection had its mix of tops and bottoms, many of the options were dresses in polyester or cotton poplin, which wholesaled for between $185 and $270.