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In Brief: Izod Home… Rocawear Heads East…

Phillips-Van Heusen Corp. has signed a licensing deal with WestPoint Home Inc.

• IZOD HOME: Phillips-Van Heusen Corp. has signed a licensing deal with WestPoint Home Inc., a New York-based home textile manufacturer and marketer, to design, produce and market a collection of bed, bath and kitchen products under the company’s Izod brand. WestPoint will launch Izod-branded sheets, bedding, bath towels and accessories, blankets and throws, down comforters, pillows and mattress pads to department and specialty stores. The collection will launch in stores for spring 2010 selling. Izod Home will be shown at WestPoint’s headquarters at 28 East 28th Street in Manhattan.

This story first appeared in the May 26, 2009 issue of WWD.  Subscribe Today.

• SPREADING OUT: Hard Tail, a casual sportswear and denim company founded in Santa Monica, Calif., in 1981, has doubled its showroom space in New York to 5,382 square feet from 2,853 square feet at 231 West 39th Street. Adams & Co. handled the lease transaction.

• ROCAWEAR HEADS EAST:
Iconix Brand Group Inc.’s Iconix China division, a joint venture with apparel manufacturing firm Novel Fashion Holding Ltd., plans to launch the Rocawear brand throughout Greater China beginning with the spring 2010 season. The new partnership is with Bosideng International Holdings, a Shanghai-based apparel firm. In the new deal, Bosideng will manufacture and distribute Rocawear women’s and men’s products throughout the country. Bosideng also plans to open over 300 Rocawear freestanding stores and shop-in-shops within the next three years.