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Las Vegas Q&A: Natashia Tomek, Lira

The designer took five on the show floor to talk spring.

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SURF’S UP: Agenda brought a California beach vibe to its first Las Vegas outing with colorful swimwear, Ts and accessories for spring.

Among the top trends from brands like Civil and Chuck Original were tribal prints, animal, photo sublimation and graffiti and paint splatter motifs.

Lira designer Natashia Tomek took five on the show floor to talk spring.

WWD: Who do you design for?
Natashia Tomek:
We are for the junior girl, age 16 to 25, who is fun, funky and young.

WWD: How has the line evolved?
N.T.:
We started in solid swim two years ago then expanded into sportswear. We focus now on prints and trends.

WWD: What was your inspiration for spring?
N.T.:
It’s that festival girl who’s going to Coachella. We do a lot of denim shorts with high waists. I added details like silver coins with suede trim, crisscross cutouts, fabric inserts and embroidered crosses. For swim, we have a twist on animal prints and laser cutouts.

WWD: What is the wholesale price range for the line?
N.T.:
Swim bottoms are $18, tops are $19 and one-pieces are $36. Sportswear ranges from $13 to $40.

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