WASHINGTON — Liz Claiborne Inc. and Macy’s Inc. have partnered to build awareness and promote education in an effort to fight staggeringly high levels of teen dating violence in the U.S.
This story first appeared in the June 11, 2009 issue of WWD. Subscribe Today.
Liz Claiborne, working through its Love Is Not Abuse campaign, and Macy’s, through its sponsorship of the Family Violence Prevention Fund’s Respect campaign, have committed to work together to educate teens, parents, schools and society at large about teen dating violence.
According to a study commissioned by Liz Claiborne and the Family Violence Prevention Fund released here Wednesday, 29 percent of teens reported having been the victim of sexual abuse, physical abuse or threats of physical abuse from a boyfriend or girlfriend, and 60 percent of teens said they know someone who was the victim of abuse.
The study also highlighted a link between the recession and higher levels of violence, and abuse in teen relationships, as families face greater stresses. A Love Is Not Abuse curriculum teaches high school students about the issue of dating violence and is intended to be taught in either Health or English/Language Arts classes.
A National Teen Dating Abuse Helpline was established in 2007 at 866-331-9474 and further information is available on the interactive Web site loveisrespect.org.