What’s new and different at the London shows.
This story first appeared in the September 9, 2013 issue of WWD. Subscribe Today.
• TOPSHOP TAKES A TRIP
Making a departure from the Tanks at the Tate Modern, where it was headquartered last season, the Topshop Show Space will move to Regents Park, a far cry from the industrial belly of the gallery. The first show at the custom-built space will be for the brand’s own Unique label, then designers including Marios Schwab and Simone Rocha will make use of the venue.
• SIZE MATTERS
The British Fashion Council’s official show venue in the courtyard at Somerset House has been expanded to allow for an extra 200 seated guests. The BFC said that this was to cater to the ever-increasing attention that the London collections are receiving from international press and buyers.
• RETAIL THERAPY
Should all those clothes inspire the urge to splash some cash, The Shop, a new pop-up store in the West Wing of Somerset House, will be selling fall ready-to-wear, accessories and shoes. The space, which has been designed by set designer Robert Storey, with the logo created by British Pop artist Sir Peter Blake, will stock the wares of brands including Markus Lupfer, Sophia Webster, Prism, Zoe Jordan and House of Holland.
There will also be flash sales, musical performances, readings, interviews and guest appearances flagged via announcements on social media, using the handles @londonfashionwk #LFW #TheShop. It will be open Sept. 13 to 22.
• WELCOME TO THE CIRCUS
New to the official LFW lineup of shows and presentations for spring are Barbara Casasola, Pearce Fionda, Markus Lupfer, Manolo Blahnik and Smythson.
• There are 58 catwalk shows and 15 presentations on the official
schedule for the five-day event.
• More than 5,000 buyers, TV and radio crews, journalists and photographers are expected.
• About 100 million pounds, or $151 million, worth of orders are expected to be placed during LFW. More than 74 million pounds, or $112 million, of orders are generated by the International Guest Programme alone.
• The U.K. fashion industry directly generates 21 billion pounds, or $31.8 billion, for the British economy.