PARIS — In a move to bolster its store network in Europe, German sports lifestyle company Puma AG has created the new position of general manager of Puma Retail.

This story first appeared in the August 5, 2008 issue of WWD.  Subscribe Today.

Natali Stojovic will be responsible for expanding Puma’s retail business in the European market. Based in Oensingen, Switzerland, where Puma’s retail division is located, Stojovic will report to the company’s global head of retail, Michael Specht.

Puma has been building its concept store network in recent years, opening 25 worldwide last year, bringing its global door count to 116 at the end of last year. In France alone this year it has opened at least five new units, bringing its French store count to 16.

Stojovic joins Puma from the Norwegian outdoor clothing firm Helly Hansen, where she was global retail director. Prior to that, she was a manager and consultant at Kurt Salmon Associates.