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WWD Magic Preview: Top 10 Things to Know at the Show

Some key points of reference to make the most of the MAGIC Marketplace and Sourcing in the Americas Summit.

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The MAGIC Marketplace runs from Aug. 22 to 24, with the Sourcing in the Americas Summit opening on Aug. 21. WWDMagic is concentrated at the Las Vegas Convention Center and Mandalay Bay Convention Center. Here are some key points of reference to make the most of the show.

This story first appeared in the August 9, 2011 issue of WWD.  Subscribe Today.

CHINA SYNDROME

With a fashion market that’s expected to reach $200 billion by 2020, according to The Boston Consulting Group, everyone’s looking to enter China. But prospering in the world’s most populous nation isn’t easy.
Jeffry Aronsson, founder and chief executive officer of the consultancy Aronsson Group; Julia Hughes, president of textile and apparel importer organization USA-ITA; and Chen Zhirong, vice director of CCCT, will outline success strategies for expanding into China and the many challenges associated with navigating the business landscape in the populous country during a seminar entitled Developing Your Business in the Fast-Growing Chinese Fashion Retail Market.

The seminar will be held on Aug. 23 at 2:30 p.m. in the Las Vegas Convention Center.

— Rachel Brown

STARRING AVRIL

A pop princess is lending WWDMAGIC and Project some star wattage. “Sk8ter Boi” singer Avril Lavigne will be at WWD Magic from Aug. 22 to 24 to promote her juniors brand Abbey Dawn, which is the nickname her father gave her as a youngster.

After starting exclusively with Kohl’s in 2008, the brand last year moved on and now sells its T-shirts, tanks, hoodies, caps and more, ranging mainly from $17.50 to $60 at boutiques across the country and world.

— R.B.

MEMBERS ONLY

MAGIC Select, the trade show’s invitation-only membership program, aimed at the largest and most influential brands and retailers, is amping up this year to provide more networking opportunities for celebrities, brands and buyers. Complimentary services and amenities include on-request car service and airport transfers, preshow breakfast and lunch each day in the MAGIC Select VIP lounges and a personalized concierge headquartered at The Cosmopolitan of Las Vegas hotel.

One of last season’s highlights was an exclusive luncheon to connect celebrities and brands in search of partnerships. Attendees included Target, Neiman Marcus, Calvin Klein Inc., Levi’s, Lacoste, Reebok, Seven For All Mankind and O’Neill.

—Marcy Medina

FRENCH FLAIR

French trade show Prêt à Porter Paris this year has partnered with WWDMAGIC to launch Heart of Prêt, a section providing better-to-bridge retailers access to between 20 and 30 key French brands, including 2026 Paris, Akela Key, Carlopik, Coline Diffusion Sacoline, Didier Parakian, DP Jeans, Fred Sabatier, Lauren Vidal, Mado and Paul Brial.

Following its debut in Las Vegas, Heart of Prêt will go to France as part of the September Prêt à Porter Paris show.

“This gives buyers the opportunity to see a significantly enhanced assortment of the top French brands, many of which have not been seen in the U.S., without having to travel to Paris,” said MAGIC International president Chris DeMoulin.

— M.M.

HIGHER AND HIGHER

FN Platform is moving on up. The footwear show will unveil a sleek new high-end section called Black Diamond, featuring more than 20 luxury labels.

The lineup includes Pollini, Marc by Marc Jacobs and See by Chloé. Emerging designers who are generating buzz, like Jerome C. Rousseau and Michael Lewis, will also showcase their collections in the space.

“Fashion begins with luxury,” said Leslie Gallin, vice president of footwear for FN Platform and Magic Marketplace. “We are energized by the many aspirational brands that have signed on for this inaugural showcase.”

— Katie Abel

SOURCING IN THE AMERICAS

MAGIC Marketplace is partnering with the U.S. Department of Commerce to host a pavilion and summit highlighting sourcing opportunities in North and South America.

Besides housing booths for textile mills and apparel factories, the expo will sponsor seminars covering key issues concerning trade and supply chains in Nicaragua, Costa Rica, Honduras and other countries in the region.

Exhibitors include Jefferson, Ga.-based fabric supplier Buhler Quality Yarns, private label knitwear producer FesslerUSA of Orwigsburg, Pa., and American Denimatrix, which sews and washes jeans in Guatemala from fabric made in Texas.

Francisco Sanchez, under secretary for the Commerce Department’s international trade administration, also will be a keynote speaker on the show’s first day.

The summit will be held at the Las Vegas Convention Center, South Hall, Aug. 21 from noon to 6 p.m.; Aug. 22, 9 a.m. to 7 p.m., and Aug. 23 and 24, 9 a.m. to 6 p.m.

For more information on Sourcing in the Americas, see pages 16 and 18.

— Khanh T.L. Tran

IN THE SWIM

The largest swimwear show on the West Coast, Swim at WWDMAGIC Sponsored by ISAM, will make a splash this season with a new look, a new runway show and more brands.

Now 10,000 square feet in the Las Vegas Convention Center’s Central Hall, the show will feature an open and airy layout for booths and a dedicated lounge featuring a DJ and daily fashion events.

A number of new brands joining the show this season include Jantzen Girl, Bleu/Rod Beattie, L’Eve, Raisins, Esther Williams, Bettie Page, Girl Howdy, Protokolo, Eskini Swim & Lounge, Heat Swimwear, Lea Gottlieb, Roxy, Maidenform Swim and Modern Amusement.

Top-tier returning brands include Trina Turk, Marc by Marc Jacobs, Hermanny by Vix, Nanette Lepore, Sauvage, Splendid, Ella Moss, Sunsets and Gossip.

A runway show and party, sponsored by Invista, will take place Aug. 23 from 6 to 10 p.m. at the pools and cabanas of the new boutique resort Rumor Hotel and feature a performance by Ashley Rodriguez of “American Idol.”

— M.M.

A BIGGER POOL

Pool is increasing the size of its show to allow more exhibitors, including a larger number of art-and-design-driven brands.

First-time vendors include Kano Branon, Sprout Watches, Wood Thumb, Marla Cielo and Hampu Japan, while previous participants such as The Public Zoo and 2K by Gingham are returning to the venue.

To help buyers track all the trends popping up on the show floor, Pool will load photos and videos live on big screens to discern the four top trends that retailers can shop instantly for their stores. When buyers have downtime, they can make friendship bracelets with special edition charms from Jeffrey Campbell or create a DIY wallet with Mighty Wallet.

American Apparel is also sponsoring a lounge where visitors can take a virtual tour of its factory in Los Angeles.

Pool takes place at the Mandalay Bay Convention Center.

— K.T.L.T.

TECH TALK

There’s no denying that the Internet and technology have impacted how the fashion industry works and the way consumers shop. A number of seminars throughout the three days of MAGIC will address innovations the spectrum, from emerging technologies across mobile, e-tail and social commerce to how technology is impacting fashion and design. For a full slate of seminars and discussions, see pages 12 through 15.

Seminar Schedule

SUNDAY, AUG. 21
SOURCING at MAGIC opens one day before the general trade show.

1 p.m.: Competitiveness of Nicaragua’s Apparel Industry and Nicaragua’s Cotton Production Project
An overview of the major initiatives being launched by PRONicaragua to enhance the competitiveness of cotton producers, and to facilitate sourcing directly within their supply chain by launching in-country cotton production.
Speakers: Mary O’Rourke, president, O’Rourke Group Partners; Javier Chamorro, executive director, PRONicaragua
Location: LVCC, S231

1 p.m.: Retail Math Workshop
Includes learning how to build numbers, budgets and planning investments.
Speaker: Joe Salzano, The Clarks Companies
Location: LVCC, S230

3:30 p.m.: Driving Footwear Business Success — Meet the Experts
Get industry insider insight on best practices, visual merchandising, marketing, social media strategies and more. Cocktail party follows.
Panelists: Tarek Hassan, owner, The Tannery; Joe Salzano, The Clarks Companies; John Licata, Naturalizer; Lisa Gorlicki, The Tannery; Sydney Mitchell, Shoefly
Location: LVCC, S230

MONDAY, AUG. 22
8 a.m.:
Welcome New Stores: The ABC’s of the Show Floor
All the insider information needed to ensure a successful buying experience, including show floor layout, day-to-day scheduling and tips to maximize time, buying advice and a review of MAGIC events.
Speaker: Mercedes Gonzales, director, Global Purchasing Companies
Location: LVCC, North Hall, WWDMAGIC Buyers’ Suite, Booth 80605

8 a.m.: Sterne Agee Financial Seminar Breakfast Series
A panel discussion featuring independent footwear retailers. Sterne Agee, one of the nation’s oldest privately held financial firms, and FN Platform present breakfast and an informative, thought-provoking discussion on current and future footwear consumer trends. Network with key decision makers, industry analysts and influencers in the footwear industry.
Panelists: Robert Goldberg, owner, Harrys Shoes; Tarek Hassan, owner, The Tannery; Abe Rogowsky, owner, Shoe Parlor; Gary Hauss, president, J Stephens
Location: LVCC, S229

9:30 a.m.: The Evolution of Social E-Commerce — It’s Not Just About Facebook
Social e-commerce has quickly evolved, and brands and fashion companies looking to leverage this new channel are closely watching their competition to learn from successes and failures. Join ShopIgniter’s chief product officer, Alan Wizemann, to learn how social e-commerce no longer just means a store in Facebook, but rather is comprised of social merchandising, marketing and metrics. During this session we’ll share the evolution of social e-commerce from Facebook stores and social widgets; the definition of the three pillars of social e-commerce; and case studies highlighting success by embracing this comprehensive approach to Social e-commerce.
Speaker: Alan Wizemann, founder and chief product officer, ShopIgniter
Location: LVCC, S231

10 a.m.: Sourcing Opportunities in the Americas & The National Export Initiative
An introduction to the U.S. National Export Initiative (NEI) and strategic examination highlighting how to take advantage of sourcing opportunities in the Western Hemisphere, as well as how to use the new CAFTA-DR sourcing database.
Speakers: Francisco J. Sanchez, undersecretary of commerce for international trade, U.S. Department of Commerce; Gary Ross, vice president of the global non-beauty supply chain, Avon; moderator: Julia K. Hughes, president, USA ITA
Location: LVCC, S230

11 a.m.: The Doneger Group Presents: Men’s European Designer Shows, Spring/Summer 2012
An analysis of the Milan and Paris men’s spring runways, highlighting product and merchandising ideas.
Speaker: David Wolfe, creative director, Doneger Creative Services
Location: MBCC, Lagoon J & K (2nd floor)

11:30 a.m. (LVCC, S230) and 2 p.m. (MBCC, Breakers L):
The New Retail: How Technology Innovations Are Changing Fashion Forever
A discussion about Internet and technology innovations across mobile, local and social commerce — and how changes in the way consumers shop and pay might affect the fashion industry.
Speaker: Miriam Lahage, general manager, eBay Fashion

Noon: Refocus — Resetting the Color Spotlight for Autumn/Winter 2012/2013
To refocus is to try something new or different. It may involve change and putting emphasis in a new direction or risk taking by not following the obvious path. Choose your viewpoint and change your perspective as we explore and refocus the road map to color for fall-winter 2012-13.
Speaker: Laurie Pressman, vice-president, fashion, home + interiors, Pantone
Location: LVCC, S231

Noon: WGSN Macro Trends for Men’s Wear: Autumn/Winter 2012-2013
A presentation of macro trends for fall-winter 2012-13 and how they will play out for men’s wear and activewear.
Speaker: Sally Lohan, content director USA, WGSN & WGSN-HomeBuildLife
Location: MBCC, Breakers L

1 p.m.: Board Retailers Association presents “How to Shop MAGIC” panel discussion
This seminar is tailored specifically for action sports buyers who are new to MAGIC. Learn from fellow retailers who have attended the show for many years. Benefit from their expertise and make the most out of the three days in Vegas. Coffee and continental breakfast served.
Location: MBCC, Surf F

1 p.m.: Saks Fifth Avenue: Reviewing New Design Talent
An exclusive look inside Saks Fifth Avenue’s global designer selection process and the growing importance of its luxury private label brand — as well as insights on social media and new marketing and retail concepts.
Speakers: Eric Jennings, vice president and fashion director men’s, home & gifts, Saks Fifth Avenue; Katherine Stein, international business development/sales manager, SGS Consumer Testing North America
Location: LVCC, S230

2:15 p.m.: Do You Know How to Use Free Trade Agreements to Boost Your Bottom Line?
The U.S. has numerous FTAs in place that allow you to bring merchandise into our market without paying a duty and with other major benefits. Learn about the benefits of agreements with Africa, Southeast Asia, Central and South America with international lawyer Tom Travis, who discusses the basics of using these FTAs and provides an update on the status of the Trans-Pacific Partnership negotiations with Vietnam and Malaysia.
Speaker: Tom Travis, managing partner, Sandler, Travis and Rosenberg; Jeff Streader, partner and founder, South Bay Alliance
Location: LVCC, S229

2:30 p.m.: Fashion Snoops Presents: Fall/Winter 2012/13 Trend Forecast & Color Direction
With her unique approach and visual presentation, trend expert Lilly Berelovich reviews the major themes, materials, shapes, patterns and more for fall-winter 2012-13. A key part of her presentation focuses on seasonal colors, harmonies and emersion from spring. Trends reviewed in this seminar are featured at SOURCING’s Trend Gallery, created by Fashion Snoops.
Speaker: Lilly Berelovich, founder and chief executive officer, Fashion Snoops
Location: LVCC, S231

3 p.m.: The Doneger Group Presents: Women’s Spring/Summer 2012 Big Picture
A timely discussion fusing fashion and technology and highlighting how fashion is affected by what’s happening in the world, plus a guide to the season’s key colors, textiles and trends.
Speaker: David Wolfe, creative director, Doneger Creative Services
Location: LVCC, N231-N237

3:30 p.m.: Fifth Annual Apparel Sourcing Summit at MAGIC
A critical conversation for sourcing executives and managers spotlighting findings from Apparel Magazine’s Excellence in Sourcing Research Study conducted in conjunction with Kurt Salmon. Panel discussion will be followed by a networking reception.
Panelists: Megan Weiner, senior consultant, Kurt Salmon; Tony Ward, partner, Kurt Salmon; Bryan Riviere, head of global sourcing and manufacturing, Lululemon Athletica; Judy Gnaedig, director, strategic projects fashion, Lectra; Bryan Eshelman, senior vice president of operations, Charming Shoppes; Nancy Marino, former executive vice president/chief supply chain officer, Gloria Jeans
Location: LVCC, S230

4 p.m.: Fashion’s Women of Power:
Taking an Idea to Market and Going Global
A first-person account from Spanx’s chief executive officer of the ideas and strategies used to take a company from a small, single-based product category to a major global brand.
Keynote Speaker: Laurie Ann Goldman, ceo, Spanx
Location: LVCC, S231

4 p.m.: Youth Culture Fashion + Lifestyle Trends: Influences from Music, Sports, Streets, Technology
Backed by authentic youth culture knowledge gathered from thousands of interviews with 13-to-30 year-olds, plus cutting-edge street photography, this presentation reaches beyond fashion.
Speaker: Kathleen Gasperini, co-founder, editor, senior vice president, Label Networks
Location: MBCC, Breakers L

TUESDAY, AUG. 23
8 a.m.:
Emerging Technology — E-tailing, Marketing & Social Commerce
This session focuses on the hottest trends in technology and easy steps to begin integrating them into wholesale and retail footwear business strategy.
Speakers: Amy Lanigan, vice president of client Strategy, Fluid Inc.; Gary Shar, ceo/founder, Issay.com; Katie Colleton, product marketing manager, shoes.tv; moderator: Macala Wright-Lee, ceo, Why This Way
Location: LVCC, S231

8 a.m.: Sterne Agee Financial Seminar Breakfast Series
A panel discussion featuring independent footwear retailers. Sterne Agee, one of the nation’s oldest privately held financial firms, and FN Platform present breakfast and an informative, thought-provoking discussion on current and future footwear consumer trends. Network with key decision makers, industry analysts and influencers in the footwear industry.
Panelists: Pat Devaney, senior vice president, Stella International; Rick Paterno, group president, The Jones Group; Cliff Sifford, senior vice president, Shoe Carnival; Rick Ausick, president, Famous Footwear
Location: LVCC, S229

9:30 a.m.: U.S. Hispanics:
Why You Need to Know Them
An exploration into the purchasing influence of the exploding Hispanic population: who they are and how their attitudes and behaviors are unique, specifically with regard to fashion and retail shopping.
Speakers: Brenda Hurley, senior vice president, C+R Research; Juan Ruiz, senior quantitative analyst, C+R Research
Location: LVCC, S230

9:30 a.m.: WGSN Macro Trends for Women’s Wear, Footwear and Accessories: Autumn/Winter 2012/2013
A presentation of macro trends for fall/winter 2012-2013 and how they will play out for women’s wear, footwear and accessories.
Speaker: Sally Lohan, content director USA, WGSN & WGSN-HomeBuildLife
Location: LVCC, S231

9:30 a.m.: Social Technologies, Commerce and Games: The Evolution of Social Media
Facebook, Twitter and blogging are now pillars of brands’ online marketing strategies. Social shopping, photo sharing, social gaming and cashless purchases with mobile devices are the hottest trends among consumers internationally. How should your brand prepare to leverage the next wave of social technologies?
Panelists: Macala Wright-Lee, ceo, Why This Way; Jon Fahrner, ceo, BumeBox; Rachelle Houde, social media strategist, Agence Tuxedo; Alisa Gould-Simon, director of marketing & communications, Pose
Location: MBCC, Breakers L

10:45 a.m.: The Evolution of Social E-commerce — It’s Not Just About Facebook
Social e-commerce has quickly evolved, and brands and fashion companies looking to leverage this new channel are closely watching their competition to learn from successes and failures. Join ShopIgniter’s chief product officer, Alan Wizemann, to learn how social e-commerce no longer just means a store in Facebook, but rather is comprised of social merchandising, marketing and metrics. During this session we’ll share
the evolution of social e-commerce from Facebook stores and social widgets; the definition of the three pillars of social e-commerce; and case studies highlighting success by embracing this comprehensive approach to Social e-commerce.
Speaker: Alan Wizemann, founder and chief product officer, ShopIgniter
Location: MBCC, Breakers L

11 a.m.: Building a Private Brand: Saks Fifth Avenue Shares Its Strategy
An in-depth discussion outlining the development of Saks Fifth Avenue’s best-selling in-house men’s wear brand, plus tips on growing private label collections into global labels with designer-level price points.
Speakers: Sunny Diego, vice president and divisional merchandise manager, men’s private brands, Saks Fifth Avenue; moderator: Katherine Stein, international business development/sales manager, SGS Consumer Testing North America
Location: LVCC, S230

11:45 a.m.: Fashion Snoops Presents: The Season’s Essentials: A Roadmap to Buying for Spring 2012 With a Fall Preview
Join trend expert Lilly Berelovich as she reviews the most influential trends for women’s, men’s, denim and accessories for spring 2012 and a preview of fall 2012-13.
Speaker: Lilly Berelovich, founder and ceo, Fashion Snoops
Location: LVCC, S231

Noon: What a Buyer Wants From a Young Designer
This workshop is geared toward helping the young designer know exactly what they need to know to reach out to buyers and sell their product. Among the topics are setting wholesale prices, when to ship, reaching out to retailers, terms of the trade and the basics of cut-to-order.
Speaker: Mercedes Gonzalez, director, Global Purchasing Group
Location: MBCC, Breakers L

1 p.m.: Shopping 3.0: The Evolution of E-Commerce
The story of RueLaLa.com, as well as chief executive officer Ben Fischman’s visions for the future of retail and how e-commerce is revolutionizing the way retailers interact with customers.
Speaker: Ben Fischman, ceo, RueLaLa.com
Location: LVCC, S230

1:30 p.m.: From Start-up to Major Designer: Challenges and Lessons Learned for Launching a Brand
Fashion is a challenging business, especially in economic downturns. Designers need to find their niche and address the demands of a consumer group that will take the brand into the major leagues. Financing, production, public relations and marketing all must be developed with one aim in mind — reaching that ever elusive fashion consumer. Uri Minkoff, chief executive officer of Rebecca Minkoff, will share his case study and give his view of the fashion retail and branded industries moving into the future.
Keynote Speaker: Uri Minkoff, ceo, Rebecca Minkoff; moderator: Barbara Ende, president, Sycamore Marketing Group
Location: MBCC, Breakers L

2 p.m.: Youth Culture Fashion + Lifestyle Trends: Influences from Music, Sports, Streets, Technology
Backed by authentic youth culture knowledge gathered from thousands of interviews with 13-to-30 year-olds, plus cutting-edge street photography, this presentation reaches beyond fashion.
Speaker: Kathleen Gasperini, co-founder, editor, senior vice president, Label Networks
Location: LVCC, S231

2:30 p.m.: CEO Panel: A Journey from Rags to Riches
A panel of ceo’s will discuss creating, branding, funding, managing, and ultimate success in the fashion business.
Speakers: Alicia Estrada, ceo, Stop Staring!; Steve Maiman, ceo, Stony Apparel; Tony Drockton, ceo, Hammit Los Angeles; moderator: Frances Harder, ceo, Fashion Business Inc.
Location: MBCC, Breakers L

2:30 p.m.: Developing Your Business in the Fast-growing Chinese Fashion Retail Market
Personal accounts presented by a panel of speakers, a summary of the challenges and success strategies associated with entering and expanding in China’s flourishing fashion market.
Sponsor: China Chamber of Commerce.
Speakers: Chen Zhirong, vice director, CCCT; Jeffry M. Aronsson, founder and ceo, Aronsson Group LLC, consultant to brands including Marc Jacobs, H&M and Oscar de la Renta; moderator: Julia K. Hughes, president, USA-ITA
Location: LVCC, S230

3 p.m.: The AFINGO Fashion Forum
The AFINGO Fashion Forum event series connects AFINGO’s online and offline brand experience by bringing together thought leaders in the fashion industry. A group of industry professionals, including designers, production managers and financiers, will discuss ways to transform a line into a thriving, sustainable business. The two-panel event will culminate in a complimentary cocktail reception.
Speakers: Liza Deyrmenjan, co-founder & ceo, Afingo; Juan Pablo Velez, textiles & apparel director, Proexport USA, The Colombian Government Trade Bureau; Christina Anderson, online fashion editor, Lucky; Brooke Hyden, style expert and visual merchandising strategist, Zappos; Matteo Maniatty, vice president of sales, Original Penguin; Maryssa Miller, vice president, e-commerce, Createthe Group
Location: LVCC, S231

4 p.m.: How to Build a Fashion Business on eBay and Grow Your Brand on the World’s Largest Marketplace
Through online, social, local and mobile technology innovations, eBay is changing the way customers shop the world’s largest selection of clothing, shoes and accessories. Nicolas Franchet, senior director of fashion for eBay, shares strategic and tactical insights on how to use eBay’s global reach of over 95 million active users and world-class technology to market your brand and drive incremental sales.
Speaker: Nicolas Franchet, senior director, eBay Fashion
Location: MBCC, Breakers L

WEDNESDAY, AUG. 24
9:30 a.m.:
Creating Fashion on a
New Global Platform
The U.S. apparel industry is a multibillion-dollar business and the largest apparel sector globally. Many products are produced in the U.S. and the other portion offshore. The export of U.S. apparel as a brand to a global market is a hot commodity. In recent years, there have been many changes to retail buying habits. The market and the trends are item-driven with an emphasis on speed to market and price points. New technology, sustainability, and what the future has to offer this dynamic industry are also influencing the world of fashion.
Speaker: Frances Harder, ceo, Fashion Business Inc.
Location: LVCC, S230

10 a.m.: How to Build a Fashion Business on eBay and Grow Your Brand on the World’s Largest Marketplace
Through online, social, local and mobile technology innovations, eBay is changing the way customers shop the world’s largest selection of clothing, shoes and accessories. Nicolas Franchet, senior director of fashion for eBay, shares strategic and tactical insights on how to use eBay’s global reach of over 95 million active users and world-class technology to market your brand and drive incremental sales.
Speaker: Nicolas Franchet, senior director, eBay Fashion
Location: LVCC, S231

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