NEW YORK — The Tommy Hilfiger Group, wholly owned by PVH Corp., has forged a deal with LF USA to license home decor, beginning in January in the U.S., Canada, South America and Mexico.
This story first appeared in the September 24, 2013 issue of WWD. Subscribe Today.
The home collections will be inspired by Hilfiger’s “classic American cool sensibility with a twist,” according to the company. Spring home lines will feature pieces reminiscent of summer days at the beach, while fall 2014 will be a collection of preppy, collegiate pieces.
Hilfiger’s spring ready-to-wear collection, which he showed earlier this month, were also inspired by beach living. Hilfiger, who has homes in Manhattan; Greenwich, Conn., and Mustique, has always had a passion for home decor. “I’ve always been inspired by iconic American homes, and my wife Dee and I enjoy finding great art and cool vintage pieces to create an eclectic vibe,” said Hilfiger. “I had a lot of fun combining those inspirations with my love of design to create the new Tommy Hilfiger home line.
“I could not imagine having a better partner than Li & Fung for this line, they are absolutely the best in the world,” added Hilfiger.
He said that every piece will reflect “the classic, America, cool spirit at the heart of the Tommy Hilfiger brand.” The designer has had a licensing agreement with Revman International for bedding and bath, which isn’t being renewed.
Hilfiger’s home collection will launch for spring with bedding, bath, tabletop decor and decorative accessories and will be followed by an expanded fall line that will include furniture and rugs. The Hilfiger home collection will be available in select Tommy Hilfiger stores; Macy’s; select department and specialty stores in the U.S., Canada and Mexico, and on tommy.com in the U.S., Canada, Mexico and South America, beginning next spring.
“LF USA is a category leader in the home decor market,” said Anne Marino, president of licensing for Hilfiger, adding the new collection will enable Hilfiger “to develop a greater product range and distribution strategy for our home line.”
Dow Famulak, president of LF USA, said, “We are leveraging Tommy Hilfiger’s global recognition and continued momentum to create a truly iconic international home collection.”