STACY ADAMS STYLES WOMEN: After making men’s shoes for 133 years, Stacy Adams is moving to clothe women in tailored suits and dresses for the first time. Produced under license by Los Angeles-based manufacturer BenMarc International, Stacy Adams Women’s Suits and Dress Collection will offer as many as 24 styles wholesaling from $49 to $89 for the spring selling season.
This story first appeared in the August 13, 2008 issue of WWD. Subscribe Today.
Stacy Adams is owned by Glendale, Wis.-based Weyco Group, which posted sales of $232.6 million last year for shoe brands such as Stacy Adams, Florsheim and Nunn Bush. Women’s apparel is the latest license added to Stacy Adams’ portfolio, which offers men’s wear in nine categories, including suits, outerwear and socks.
Steele Davidoff, Stacy Adams’ vice president of licensing, who is based in Los Angeles, said the company decided to enter the women’s business after requests from about a half-dozen specialty retailers that carry its men’s products. The primary female customer is 30 to 45 years old, he said. The company hopes to sell the women’s clothes to Macy’s Inc., Levines Department Store and catalogue company Midnight Velvet, among other retailers. Davidoff said he expects the new women’s business to generate $2 million in sales in the first year.
“We just want to make sure it’s the right product for our customer,” Davidoff said.