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Billabong Taps New COO

The company has appointed American fashion veteran Jeff Streader as global chief operating officer.

Billabong has named American fashion veteran Jeff Streader global chief operating officer.

Streader worked most recently in private equity, as operating partner at Marlin Equity, but before that he served three years as Guess Inc.’s senior vice president of supply chain and earlier held leadership roles at VF Corp., Kellwood Co., Oxford Industries and Fasturn Inc.

Streader reports to Neil Fiske, chief executive officer of the Australian company.

“Jeff’s deep experience in global supply chain and operations will help us build the global platforms we need to improve our speed to market, inventory turn and product margins,” Fiske said. “We have identified supply chain as a major opportunity for profit improvement and one of the seven strategic planks in our turnaround program.”

Streader noted, “With Billabong’s global footprint, I believe there is a great opportunity to create scale and capability across the company, benefiting both our cost structure and growth profile.”

After an extended battle involving a host of bidders, Billabong shareholders approved a refinancing deal this year that gives U.S. investors Oaktree Capital Management and Centerbridge Partners a 40.8 percent stake in the company.