BERLIN — Escada has realigned its wholesale and retail management structure. Marlies Moretti has been named director wholesale EMEA (Europe, Middle East and Africa) and Alonso Alonso González director retail. Both are new positions.
Moretti has been a member of the Escada team since 2001 and was most recently head of wholesale in Germany, Austria, Switzerland and direct markets. In her new position, she will oversee Escada’s wholesale business in over 60 countries.
González joined Escada in June 2011 as head of trade and retail marketing, and previously worked for Adidas and Hugo Boss. In addition to his trade and retail marketing duties, he will now oversee the 70 directly operated Escada stores in central Europe.
Both Moretti and González will report directly to chief executive Bruno Sälzer.