MILAN — Oscar Micucci, the global communications and marketing director at Tod’s Group, died Tuesday in his Milan apartment of a heart attack. He was 54.
This story first appeared in the August 28, 2009 issue of WWD. Subscribe Today.
Born in Cattolica, Italy, near the Tod’s headquarters in the Marche region, he was the cousin of Tod’s chief executive officer Diego Della Valle and had worked at the leather goods company for more than 20 years.
Savvy and witty, Micucci kept a low profile within the company but was always by Della Valle’s side when it came to discussing big plans. For example, he was instrumental in orchestrating Tod’s listing on the Milan Bourse and Della Valle’s acquisition of the Fiorentina soccer team.
Micucci had a memory for details and developed lasting relationships as he was genuinely interested in people’s lives, tastes and habits.
He was also well versed in literature and philosophy and loved to read.
Micucci’s late brother, Gianfranco, was the major of Cattolica for more than a decade, and before joining Tod’s, Micucci was a counselor in the city hall of his native town.
The funerals were held Wednesday in Riccione, the town where his family lives. He is survived by his children, Antonia and Giovanni, and his sister, Donatella Micucci.