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Pucci Names Cinzia Bernasconi

She will serve as senior vice president of its North America Division, marking the company’s focus on expanding in the U.S.

MILAN — Emilio Pucci said Tuesday it has tapped Cinzia Bernasconi as senior vice president of its North America Division, marking the company’s focus on expanding in the U.S. Bernasconi will report directly to chief operating officer Alessandra Carra.

Pucci operates seven boutiques in the U.S. and is available at department stores including Saks Fifth Avenue, Bergdorf Goodman, Neiman Marcus and Nordstrom.

Bernasconi previously held management positions at Roberto Cavalli and Cesare Piaciotti and was most recently vice president of Rossimoda USA, which is also controlled by Pucci parent company Moet Hennessy Louis Vuitton LVMH.