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NEW YORK — Stacy Lastrina, chief marketing officer of The Jones Group Inc., is leaving her post after 21 years with the company.
This story first appeared in the February 2, 2012 issue of WWD. Subscribe Today.
Lastrina, 48, assumed her current role in December 2009. Prior to that she was executive vice president of marketing and creative services at Jones. Lastrina began her affiliation with the company in 1991 when she joined Nine West Group as director of marketing. Jones acquired Nine West Group in 1999.
Richard Dickson, president and chief executive officer of branded businesses at Jones, told WWD, “Stacy’s contribution to the company has been legendary. She’s driven exceptional breakthrough creative for our portfolio of brands, has been an ambassador to the creative community for our brands and has been a champion leader of her team within the company.”
Dickson said Lastrina’s role won’t be filled, and he and Stefani Greenfield, chief creative officer, will oversee those departments, which employ around 70 people. Lastrina was responsible for marketing, public relations, digital marketing, store design and national advertising.
Lastrina will continue as a consultant to the company, working on key projects with Brian Atwood and the new global store design for Nine West.
“It’s been [more than] 20 years and what a privilege,” said Lastrina, reached by telephone. “I navigate life as a lucky girl every day.” She continued, “I’m ready to figure out what I’m going to do next. Things have a way of finding me. I can’t wait to see what I’ll do next.…If curiosity stays with you, you’re forever in the game.”
Lastrina has overseen the marketing behind many Jones initiatives such as Nine West Runway Relief (where every step models took during fashion week raised money for Fashion Targets Breast Cancer) and the “Empowerment” marketing and advertising campaign. She also was instrumental in the launch of JNY Signature and Rachel Rachel Roy, the development of Jones New York in the Classroom and Jones Apparel Group Green initiatives, as well as other efforts to enhance the firm’s corporate social responsibility.
She has frequently connected the brands to consumers through digital marketing. For example, she organized interviews with bloggers and Jessica Simpson for the launch of the celebrity designer’s denim line.
Lastrina said one aspect of the job she won’t miss is the hour-and-45-minute commute from New Haven, where she lives. “To me that became part of the experience. It kept me connected with my customer. Thousands of people [at the firm] won’t miss my 4 a.m. e-mails,” she said.