Trevor Edwards Tapped to Head Nike Brand

The company has undergone a far-ranging reorganization in advance of Charlie Denson’s retirement.

Stewardship of the Nike brand will pass to Trevor Edwards in a far-ranging reorganization at Nike Inc. made in advance of Charlie Denson’s retirement in January.

This story first appeared in the June 21, 2013 issue of WWD.  Subscribe Today.

Edwards, currently executive vice president of brand and category management at Nike, will succeed Denson as president of the Nike brand on July 1. His responsibilities will include Nike; the Jordan brand; action sports, including Hurley; digital brand, and brand management throughout the world. In an integration of omnichannel activities, wholesale, retail and e-commerce operations will fall under his purview.

Eric Sprunk, currently executive vice president of merchandising and product, has been named to the new post of chief operating officer of Nike Inc. with responsibility for manufacturing, sourcing, information technology and procurement as well as continued oversight of supply chain innovation.

Jeanne Jackson, president of direct-to-consumer, will move to the new post of president of product and merchandising with oversight of footwear, apparel and equipment.

Thomas Clarke, president of new business development, will become president of innovation, leading the company’s advanced product innovation teams and the sustainable business and innovation, or SB&I, team. Hannah Jones will remain vice president of SB&I and report to Clarke while continuing to report to Mark Parker, president and chief executive officer of the Beaverton, Ore.-based company, on policy matters relating to sustainability and labor practices.

Edwards, Sprunk, Jackson and Clarke will report to Parker, as will such current direct-reports as Hilary Krane, general counsel; Don Blair, chief financial officer, and Jim Calhoun, president and ceo of Converse. Krane and Blair are executive vice presidents of the company.

Denson has been with Nike for 34 years and has served as brand president since 2006.

“Charlie’s contributions to Nike are deeply significant and he’s helped build the brand around the world,” Parker said. “I’ve worked with him for more than 30 years and I will miss him. We have a thoughtful succession strategy in place and have built a highly experienced, consumer-focused executive management team with the expertise, acumen and brand knowledge required to continue to build sustainable growth for Nike Inc. for the long term.”

The reorganization affects dozens of executive-level posts throughout the company.

Jayme Martin, currently vice president and general manager of global running, will move up to the same title for global categories. Among those reporting to him will be Patrick Seehafer, Dermott Cleary and Dirk-Jan van Hameren, who have been named vice presidents and general managers of Nike Running, Nike Football and Nike Sportswear, respectively.

Nike reports fourth-quarter and full-year financial results on Thursday. Through the first nine months of its fiscal year, ended Feb. 28, net income rose 8.5 percent to $1.82 billion as revenues were up 8.9 percent to $18.62 billion. Year-to-date footwear and apparel sales rose 8.9 and 8.2 percent, respectively, to $10.65 billion and $5.13 billion.