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This Is a Love Song, a line new to Agenda WMNS in Las Vegas, actually started as a boutique in the upscale tourist town Seminyak on the island of Bali.
Two years ago, owners Nina Hadinata and Stephanie Vermaas started designing basics, which they still sell in the shop today, along with other native indie brands. Fall marks their largest collection to date and comprises apparel, swim, intimates, sunglasses, bags and shoes priced between $20 and $150 wholesale. The line can be found in Urban Outfitters, Revolve.com, Dolls Kill and Karmaloop.
WWD: What drives the line?
Nina Hadinata: Music definitely. We love the Nineties, from TLC to Aaliyah. The Crazy Sexy Cool print comes from a TLC song. Our other print is based on the traditional black-and-white checked Balinese barong, which we combined with a gold Baroque print.
Stephanie Vermaas: Every collection has a lyric behind it. Like Aaliyah’s “Rock the Boat.” We start there and use a formula of tweaking older styles like the pencil skirt, backpacks.
WWD: How did you get into fashion?
N.H.: Stephanie is a trained designer, and my family has a garment production business, so I literally grew up behind the factory.
WWD: What’s the hot item for fall?
S.V.: The strappy bra top in the Crazy Sexy Cool print. I’m normally against wearing samples, but I wore it out last night to get some reaction, and people were loving it.
WWD: What do you like about Agenda?
N.H.: I think we’ve finally found our spot. It’s a little edgier here, and every brand complements each other. We’ve met some really cool people walking around the show.