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Abi Ferrin Seeks to Expand Nationally

Dallas designer Abi Ferrin is aiming for national expansion after showing her spring-summer ready-to-wear collection during New York Fashion Week.

Dallas designer Abi Ferrin is aiming for national expansion after showing her spring-summer ready-to-wear collection during New York Fashion Week.

This story first appeared in the November 18, 2008 issue of WWD.  Subscribe Today.

The 50-piece collection included camisoles, tunics, halter tops, cowl-neck dresses and strapless long tops that can be fashioned into a short dress. Many of the styles were cut from silk charmeuse, silk chiffon, rayon, Spandex and Modal jersey, with a palette of mostly jewel tones such as fuchsia, red, green and blue, with prints including Sixties’ optic and Asian abstracts. Wholesale prices for spring range from $45 for a top to $120 for a dress.

Ferrin launched her company in 2006 with the help of loans from three private backers.

In addition to Ferrin’s retail accounts, her line is also sold at her Dallas store, the Revolving Door.

Wholesale volume in 2008 for the Abi Ferrin line is projected to be $750,000. Retail accounts include Stanley Korshak and Rich Hippie in Dallas; The Finerie, Seattle; Merge Boutique, Plano, Tex., and Inge’s, Irving, Tex.

Ferrin’s label includes the mantra “Fashion With Freedom and Purpose,” reflecting her commitment to women’s issues and to the environment, among other social causes.

“We want women who wear our clothes to feel strong and beautiful, while also knowing that they are contributing to the betterment of other women’s lives who have had less fortunate circumstances,” she said. “At least 10 percent of every sale goes to women rescued out of human trafficking and abusive environments both at home and overseas.”

This past spring, Ferrin was hired by Karen Noseff, owner of Dallas-based Fortune Denim, to design tops, tunics and jackets to coordinate with Noseff’s denim collection that launched about a year ago. The new 30-piece collection is called Fortune Collection by Abi Ferrin.

Wholesale prices for spring and summer range from $50 for a tunic to $120 for a long dress.

Noseff’s goal in hiring Ferrin is to build sales volume by tapping the synergies of each label with vibrant, sexy and affordable contemporary tops that look good with classic and trendy denim jeans.

“The two lines complement each other and will help new and existing women’s specialty store accounts to get more multiitem transactions as consumers buy outfits instead of items as well as dresses,” Noseff said.

Fortune Denim jeans, with spring wholesale prices of $75 to $100, are cut from Japanese denim and include Chinese coin buttons and quirky fortune cookie-style messages around the waistband.