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Adidas Shifts Executives

Moves affect France and Latin America.

PARIS — In a new round of executive moves at Adidas, André Maestrini, who since 2006 has been managing director of Adidas Group France, has been appointed managing director of Adidas Group Spanish Latin America, effective June 1.

Maestrini will report to Roland Auschel, Adidas Group’s chief sales officer for Multi-Channel Markets, as will Maestrini’s successor in France, Alain Pourcelot.

Charlie Maurath, who is currently at the helm of Adidas Group Latin America, will be exiting the company on April 30 to pursue projects outside the group.

Prior to working at Adidas, Maestrini held various managerial roles at Coca-Cola in Europe.

Pourcelot joined Adidas Group in October 2005 as marketing director for Adidas France. He has been the brand director there since last year.