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Changes at Atlanta Apparel Market

AmericasMart will introduce several special events and product areas at its show, which runs Saturday through Tuesday.

Aiming to build buyer traffic and offer them new incentives, AmericasMart will introduce several special events and product areas at its show, which runs Saturday through Tuesday.

This story first appeared in the January 22, 2009 issue of WWD.  Subscribe Today.

Permanent showrooms on floors six to 13 will be open all day on Friday in hopes of bolstering early business, and the entire show will have extended hours until 8 p.m Sunday. On the other days, the show closes at 6 p.m.

The mart revealed it would expand several key product areas. Children’s World, a 90,000-square-foot showcase on floor 13, is adding two new showrooms for the January show, with an additional 75,000 square feet opening on the 14th floor in July.

The mart is placing greater emphasis on accessories at this month’s edition, adding showrooms as well as the Necessities Pavilion, an area on the eighth floor featuring 15 jewelry, scarf, handbag and skin care companies.

The Pageant section, including gowns, interview suits, swimwear, shoes and accessories, spreads throughout the special occasion area on floor 10 and includes lines like Jovani, Tony Bowls, Sherri Hill, Allure, Mori Lee and Mon Cheri.

Mart officials expect attitudes at the Apparel Market to mirror those at the recent Gift & Home Furnishings Market. “Exhibitors [at Gift & Home Furnishings] were nervous at first and didn’t know what to expect,” said an AmericasMart spokeswoman. “Their worries lifted a few days into it as attendees and orders picked up, and they have become optimistic about 2009. We believe apparel will [see] the same result. Buyers who attend will be writing orders, and that’s the most important part.”