This story first appeared in the November 18, 2009 issue of WWD. Subscribe Today.
HONG KONG — Global Sources, a Hong Kong-based trade show organizer and business-to-business sourcing facilitator, has announced another edition of its China Sourcing Fair. The new event will be held in Johannesburg in December 2010 and is expected to mark the first time that a wide variety of China-made products are available in any African country.
“There is an increasing demand for China-made products in developing markets,” said Sarah Benecke, executive director of Global Sources. “In many of these economies, a middle class is emerging and demand for consumer products is growing. As Mainland China produces a dominant share of the world’s consumer goods, there is a strong fit between our China Sourcing Fairs and these growing markets.”
Mainland China’s exports to Africa grew 39.5 percent in the first seven months of 2009, totaling $27.92 billion. “Johannesburg is the logical next location for the fairs, as it serves as a primary center for all of Africa and it is a convenient location for business people throughout that continent,” she added.
China Sourcing Fairs also transpire twice each year in Hong Kong and Shanghai, and annually in Mumbai, India and Dubai, United Arab Emirates.
The South Africa fair will showcase fashion accessories as well as garments, and textiles and will be located with fairs exhibiting gifts and premiums, home products and baby and children’s products. More than 500 supplier booths are expected to participate in the event, which will take place at the Gallagher Convention Centre.