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Converse Black Canvas Collection Makes Debut

The company is now producing its premium line in-house.

Appeared In
Special Issue
Men'sWeek issue 04/07/2011

Converse has branched out on its own for its premium collection for fall.

The company recently severed its four-year relationship with John Varvatos and is now producing a stand-alone line, Converse Black Canvas, in-house.

The collection, which blends sport with fashion and a rock ’n’ roll sensibility, actually has a resemblance to the Converse by John Varvatos line. Among the signature pieces are vintage-inspired graphic Ts, fleece loungewear and shorts, striped henleys and cardigans, military cargo pants, leather moto jackets and a dobby hooded parka.

Apparel design director Gary Feazell has slimmed down the silhouettes to appeal to a younger customer. And the prices have been slimmed down as well, being 10 to 20 percent lower on average. For example, short-sleeve knits will retail for $58 to $68, long-sleeve knits at $68 to $98, sweaters will be $88 to $198, woven shirts $98 to $118, fleece $98 to $148, knit bottoms at $68 to $78 and woven bottoms $98 to $138. Outerwear is priced to retail from $138 to $398.

The company has continued its association with Varvatos for its premium footwear.