Designers & Agents, the contemporary trade show typically held at the Starrett-Lehigh Building at 601 West 26th Street, has canceled its August show in New York.
This story first appeared in the July 23, 2009 issue of WWD. Subscribe Today.
“It’s always been a small show and now it’s a diminishing market with less people to buy and shrinking dollars,” said Ed Mandelbaum, co-producer of the D&A show. “Also, the biggest show of the year is in September, so it doesn’t really make sense for us to do an August show.”
Mandelbaum said every August they have received complaints about having an August edition of D&A. He said people would rather schedule their vacations in August than attend trade shows. That’s why he and his co-producer, Barbara Kramer, decided to not show in New York in August. They will, however, hold a show at the New Mart in Los Angeles from Aug. 7 to 9.
“It’s different in L.A. since we show in a building where all the designers and buyers are anyway,” Mandelbaum said. “It makes sense to do the show there.”
Mandelbaum said he is not ruling out the possibility of having another show in August next year, but after five years of seeing the August numbers decrease, he isn’t making any promises.
Other trade show organizations are still planning to hold their August editions. ENK’s Intermezzo and Accessories Circuit, Business Journals Inc.’s Fame and Moda Manhattan and Nouveau Collective are set for Aug. 2 to 4.