BJI Fashion Group, producers of AccessoriesTheShow, Moda and Fame, will create “a show within a show” featuring international brands from the U.S. at the upcoming Couromoda and São Paulo Prêt-à-Porter Fashion Week in Brazil from Jan. 13 to 16.
This story first appeared in the July 23, 2012 issue of WWD. Subscribe Today.
According to Britton Jones, president and chief executive officer of BJI, “Colocating with São Paulo Prêt-à-Porter represents an enormous opportunity for international contemporary collections wishing to expand into the massive and rapidly growing Brazilian and Latin-American markets, which are already the sixth largest in the world. However, they are still largely untapped by U.S. brands and are looking for iconic, trend-centric contemporary merchandise.”
Jones expects to bring about 50 ready-to-wear and accessories brands to the Brazilian market. The company has just begun its sales effort, so it was too early to list vendors who will be participating.
São Paulo Prêt-à-Porter is home to more than 500 apparel and accessories collections, and attracts more than 20,000 visitors each season. The show offers its exhibitors direct contact with buyers all over Latin America.
Couromoda, the international shoe and leather goods fair, is considered the most important event held in Latin America for the footwear business. The upcoming 40th edition will host more than 3,000 collections and is expected to have about 85,000 visitors from all over Brazil and 60 international countries.
Francisco Santos, ceo of both Brazilian shows, said, “The potential in both Brazil and all of Latin America is huge, and São Paulo will continue to consolidate its position as the region’s leading fashion capital. The combined strength of these shows makes for the perfect venue for BJI Fashion Group to launch AccessoriesTheShow, Moda and Fame in Brazil.”