Environmental consciousness will be at the fore of Fashion Industry Gallery as it unveils two showrooms with green philosophies: Harmless Planet and Bloom.
This story first appeared in the August 6, 2009 issue of WWD. Subscribe Today.
Harmless Planet, a new Dallas-based label, will introduce lifestyle apparel and jeans for women and men made from organic cotton in Gallery 158. It is the creation of designer Debora Annino and merchandiser Gary Aronson, who both have decades of experience in apparel manufacturing.
“We wanted to give the consumer the opportunity to choose a great product that is fashion-wise and friendly to the earth and not have to pay a premium for it,” Annino explained. “We are all becoming so much more educated on how things are made and how our choices have a positive or negative impact, whether energy or cars or food or textiles. I think most people, given the opportunity and if it’s not price prohibitive, will make [positive] choices.”
Their company, Greenology, is backed by apparel and retail heavyweight Glorious Sun Group in Hong Kong.
Harmless Planet wholesales from $17.50 to $40 and features knit tops and sweaters, woven shirts, jackets and dresses. While most of it is stitched from organic cotton, the line also uses recycled cotton and Modal made from birch trees. The spring palette features soft coral, turquoise and willow green hues as well as navy and white.
At Bloom, owner Jeanette Chivvis has three companies that use green materials among her stable of contemporary resources in Gallery 150.
Her finds include Madeline Wood, vintage-inspired dresses made of silk and organic cotton that is based in Dallas, and Kris Nations, who uses recycled metals and vintage beads in her jewelry. She also shows Freedom of Choice organic and recycled denim.
Other lines at Bloom are Bennett Malibu dresses; Marnie Rocks and Katie Grey Designs jewelry; Deshabille silk lingerie; Rubber Duck boots, and Eccentric Symphony pima cotton knitwear.
Chivvis, who formerly managed the Marnie Rocks store in Dallas and owned the Sugar boutique in Los Angeles, was optimistic: “June was a banging show, and then I did the Dallas gift show and it was wonderful, so I feel like the Dallas markets have been stronger. I feel good about August because a lot of people have been buying immediates and saying they are going to buy fall in August.”
Newcomers to the SHOP show will include 12th Street by Cynthia Vincent, Delman Shoes, David Aubrey Jewelry, Nicole Miller Jewelry, Citrine by the Stones jewelry, Lolo Jewels and Powell & Co., which represents Odd Molly embroidered contemporary tops and dresses from Stockholm, and Swedish Hasbeens wood-and-leather leather clogs and sandals inspired by Seventies styles.