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Giuseppe Marenzi of Herno Dies at 88

A pioneer in the sportswear industry, Marenzi established his high-end label in the Forties in a collaboration with his wife, Alessandra Diana.

MILAN — Giuseppe Marenzi, founder of Italian fashion company Herno, died Tuesday at age 88.

The funeral service was held Wednesday in Lesa, Piedmont, where the company is based and where Marenzi served as mayor for 20 years.

A pioneer in the sportswear industry, Marenzi established his high-end label in the Forties in a collaboration with his wife, Alessandra Diana. In the Seventies, he entered the Japanese market, opening the company’s first monobrand store in Osaka, and Herno made its debut in the U.S. in the early Eighties.

With the boom of ready-to-wear in the Nineties, the company started manufacturing the collections of several fashion brands, including Jil Sander, Giorgio Armani, Hermès, Louis Vuitton and Ralph Lauren.

In 2008, Marenzi tapped Neil Barrett to design a co-branded Neil Barrett for Herno capsule collection consisting of eight down jackets for fall 2009.

Marenzi was a car aficionado and he also won a number of Italian rally competitions.

When the entrepreneur retired a few years ago, his son, Claudio Marenzi, took the reins of the company as chief executive officer.