Halston Stages Global Offensive

It may be without a designer, but Halston is moving full speed ahead, with new in-store environments at Harrods.

NEW YORK — It may be without a designer, but Halston is moving full speed ahead, with new in-store environments at Harrods, exclusive Hong Kong distribution through Lane Crawford and a retrospective to be unveiled at Neiman Marcus in San Francisco in October.

This story first appeared in the July 24, 2008 issue of WWD.  Subscribe Today.

Despite recent news of creative director Marco Zanini’s departure, the developments could be seen as a signal of the continued commitment of its owners, The Weinstein Co. and Hilco Consumer Capital LLC, to revive the iconic label. Tonight, Halston is celebrating a new partnership with Lane Crawford, which launched the collection in Asia in an exclusive for the fall season. Guests at the cocktail reception at Lane Crawford will see an extensive display of the Zanini-designed collection in the Hong Kong store’s main atrium.

On Friday, meanwhile, Halston will arrive at Harrods in London with a 300-square-foot accessories shop-in-shop on the main-floor Room of Luxury department. The shop, which is operated by Harrods, is located near the likes of Bottega Veneta, Marc Jacobs and Chloé.

Harrods also plans to add a full ready-to-wear shop in its International Designers Room department next spring. Halston had an exclusive partnership with Selfridges in London for fall, resulting in an 800-square-foot Halston shop, which opened in June.

“It’s the launch of the brand within Harrods, and the accessories shop just happens to open first, because we had a one-season deal with Selfridges,” explained Bonnie Takhar, president and chief executive officer of Halston, adding the rtw shop that opens at Harrods will double-expose some of the Halston accessories and shoes.

Takhar said more in-store boutiques are in the pipeline, though she wouldn’t disclose specifics. “We are planning to open one in Dubai and in Russia,” she said, adding that the plan is to open more such environments in the future.

The fall relaunch season, designed by Zanini, is being sold worldwide at 70 distribution points in 20 countries.

In the U.S., the fall season of Halston is being sold at four Neiman Marcus doors, in addition to several specialty stores including Ikram in Chicago and Jeffrey New York. To celebrate the new direction, Halston has worked with Stéphane Houy-Towner, a research associate at The Costume Institute at The Metropolitan Museum of Art, to put together a small retrospective of the brand, which will be unveiled at Neiman Marcus in San Francisco on Oct. 16. That same day, a private luncheon and evening cocktail reception will take place at the store.