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Ivanka Trump Talking to New Licensees for Rtw Line

Trump has severed her relationship with HMX Group, which previously held the license to produce her ready-to-wear collection.

NEW YORK — Ivanka Trump has severed her relationship with HMX Group, which held the license to produce Trump’s women’s ready-to-wear collection.

The women’s line, which was launched in the spring, is sold in stores such as Lord & Taylor, Macy’s, Nordstrom, The Bay, Von Maur and Belk.

According to sources, Trump is involved in discussions with other companies for a new licensing arrangement, but no agreement has been signed yet. A deal could be signed shortly.

Trump, who was out of the office Tuesday, couldn’t be reached for comment. Officials at HMX Group didn’t return phone calls seeking comment.

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However, a spokeswoman for Trump said: “While we’ve recently ended our working relationship with HMX Group, we’re proud of the success we’ve enjoyed together and look forward to announcing plans for a new apparel licensee soon.”

HMX, which continues to struggle financially, has never been adept at the women’s business. Sources said Trump’s rtw deliveries were late to stores this fall, and there were fit problems.

Lord & Taylor hosted a fashion show for Trump’s rtw launch in the spring, and the store created a sizeable in-store shop for the collection.

Liz Rodbell, executive vice president, chief merchant at Hudson’s Bay Co., which owns Lord & Taylor, said, “We very much enjoy working with Ivanka Trump and have seen major successes with her various product categories. Our customers love her aesthetic and she is on trend with key products that appeal to her core demographic. We look forward to continuing our partnership with her.”

At the time of the L&T launch last March, Trump told WWD: “For me, it’s very important to find the best partners in everything — people I am comfortable working with and willing to work in a collaborative environment. The product needs to be consistent and needs to be my aesthetic. The most important thing is execution — keeping the brand sustainable and well positioned. There’s a very specific person I design for — a professional, elegant hardworking young woman, typically 25 to 40.”

The spring 2012 collection retailed from $50 to $225 and included denim, T-shirts, suits, dresses and separates.

Launched in 2007 as a fine jewelry collection, Trump added footwear through a partnership with Marc Fisher in 2010. The same year, she struck a licensing deal with Mondani to introduce handbags. In 2011, she introduced outerwear with Fleet Street Ltd.