Kenneth Cole Names Helaine Elias

She will serve as president of the brand's men’s and women’s wholesale apparel, a newly-created role.

NEW YORK — Kenneth Cole Productions Inc. has tapped Helaine Elias as president of Kenneth Cole men’s and women’s wholesale apparel, a newly-created role.

Most recently, she was president of contemporary at Jaya Corp., where she was in charge of such brands as Elizabeth and James, Textile by Elizabeth and James and PJK. Before, she was president of sales and merchandising at Elie Tahari. Earlier in her career, she served in senior roles at Donna Karan International and Calvin Klein Inc. She also once ran her own contemporary brand called Catalyst New York.

At Kenneth Cole, Elias will oversee all areas of sales and merchandising for both men’s and women’s Kenneth Cole and men’s Kenneth Cole Reaction.

“The opportunity to further develop the wholesale business is tremendous, and Helaine’s combination of experience, both as a leader and an entrepreneur, gives her a unique perspective on how to grow the business most effectively,” said chairman and chief executive officer Kenneth Cole, to whom Elias will report.