WWD.com/markets-news/ready-to-wear-sportswear/mcclintock-focusing-on-licensing-brand-7689715/
government-trade
government-trade

Jessica McClintock Focusing on Licensing Brand

The San Francisco-based designer is now focusing on licensing all aspects of her brand and her other intellectual property to manufacturers.

Contrary to blog posts and published reports, Jessica McClintock, the special occasion resource, is still in business.

What has changed is that the San Francisco-based designer is now focusing on licensing all aspects of her brand and her other intellectual property to manufacturers, according to her exclusive consultant Kerry Glasser, president of the Concept Marketing Group.

That strategy is one McClintock has used over the past 14 years, but for the first time she will license her core prom and bridal businesses. Last fall was the last collection for both categories that were produced by McClintock, who did not release a line this spring, nor is she expected to have a fall one.

Prospective licensees for both prom and bridal are being considered but at this point no deals have been finalized, Glasser said. “We want to find the right company. We are in no great hurry to get right back into stores [for prom and bridal] though we probably have lost some retail space,” he admitted.

McClintock has licensing deals for handbags, eyewear, fragrance, body lotion, bridal accessories, hats, girl’s special occasion dresses, fashion jewelry, intimates, fashion bedding, basic bedding, adult furniture, youth furniture and lighting. Through a deal with the Native Group, intimate apparel was introduced four months ago. McClintock also has an agreement with Scorpio Accessories for fashion jewelry, which has not yet been launched at retail.

In the past year, the designer has been phasing out the last few remaining leases for her former stores. At its peak, the company had 40 freestanding stores and annual sales of more than $100 million, Glasser said.

McClintock, who was traveling in Europe Wednesday, released the following statement: “My passion has been and will continue to be to provide my devoted customers with well-designed and value driven products reflecting my love of a romantic lifestyle. Make no mistake about it — that is our mission statement and will continue to be as we evolve our business model. We look forward to working with the retailing community on providing their customers with a viable fashion alternative.”